DONNÉES MÉDIA 2020 - Meininger Verlag

 
DONNÉES MÉDIA 2020 - Meininger Verlag
DONNÉES
MÉDIA 2020
DONNÉES MÉDIA 2020 - Meininger Verlag
1   Le Profil

                            Un aperçu de ses caractéristiques
                            MEININGERs WEINWELT est le titre d’un magazine, destiné à
                            l’amateur de vin souhaitant acheter des bons crus d’une qualité
                            excellente à des prix raisonnables, à apprécier en toute simplicité.

                            MEININGERs WEINWELT mise sur le plaisir de la dégustation – et
                            se propose de faire connaître à ses lecteurs tout ce qui concerne
                            le vin, en apportant de multiples informations pratiques et de
                            nombreux conseils astucieux. Des thèmes ayant trait au style de
                            vie, tels que les voyages, la gastronomie, les spiritueux ainsi que
                            les rencontres avec des célébrités viennent compléter le concept
                            rédactionnel.

                            Le lecteur mise sur les plaisirs de l’existence, fait partie du groupe
                            cible de 30 à 50 ans, accro de la consommation, appréciant la
                            qualité et orienté vers les marques.

                      aussi en version digital

Autres publications
MEININGER
DONNÉES MÉDIA 2020 - Meininger Verlag
2    Informations générales

Maison d’édition:   MEININGER VERLAG GmbH                         Contact pour la     Ute Schalberger
                    Maximilianstr. 7-17                           France:             Am Himmel 7b
                    67433 Neustadt/Allemagne                      (parle français)    50858 Cologne/Allemagne

Téléphone:          +49 (0) 63 21 / 89 08-0                       Contact:            + 49 (0) 2 21 / 58 91 93 93

                    Rédaction:                                -93 e-mail:             ute.schalberger@t-online.de
                    Direction Marketing et Communication:     -81
                    Assistante de la direction:               -49 Mode de parution:   bimestriel
                    Responsable commercial des espaces media: -67
                    Administration Marketing:                 -78 Tarif:              Abonnement pour 1 ans € 53,65
                    Direction de la production:               -16
                                                                  Conditions de       Règlement immédiat sans escompte.
Télécopie:          +49 (0) 63 21 / 89 08-80                      paiement:           2 % d’escompte pour les paiements d’avance
                                                                                      et les prélèvements bancaires
Internet:           www.meininger.de
                                                                  Coordonnées         Sparkasse Rhein-Haardt
e-mail:             contact@meininger.de                          bancaires:          IBAN:     DE 22 5465 1240 0001 9261 46
                    		                                                                BIC:      MALA DE 51DKH

                                                                  Conditions          L’exécution des commandes est soumise aux
                                                                  contractuelles:     conditions générales dans le secteur de l’edition
                                                                                      (cf. la confirmation de commande respective)
DONNÉES MÉDIA 2020 - Meininger Verlag
3    Informations générales

Annonces en couleur:   1/1 page € 6.505,--    Format de la revue:   Largeur 230 mm x hauteur 300 mm

                                              Surface
Remises:               Remise de bon client   d’impression:         Largeur 195 mm x hauteur 260 mm
                       2x 3%                                        4 colonnes de 45 mm de large chacune
                       4x 5%                                        3 colonnes de 61 mm de large chacune
                       6x 7%                  Procédé
                       8 x 10 %               d’impression:         Impression par rotative trame 70

                       Remise de quantité     Façonnage:            Reliure sans couture
                       1 page   3%
                       2 pages 5 %            Documents
                       4 pages 10 %           d’impression:         voir les caractéristiques techniques
                       6 pages 15 %
                                              Annonces format
Tirage:                49.000                 plein papier:         Il n’est facturé aucun supplément

Numéros vendus:        45.300                 Commission de
                                              médiateur:            15 % (à l’étranger également)
Abonnements:            9.600
4      Formats des fichiers

1/1 page               mm    3/4 de page, form. vert.  mm   3/4 de page, form. horiz.  mm   2/3 de page, form. vert.  mm    2/3 de page, form. horiz.  mm   1/2 page, form. vert.  mm
Format:     l 195 x h 260    Format :  l 145 x h 260        Format :  l 195 x h 193         Format :  l 128 x h 260         Format :  l 195 x h 171         Format :  l 95 x h 260

1/2 page, form. horiz.  mm   1/3 de page, form. vert.  mm   1/3 de page, form. horiz.  mm   1/4 de page, form. vert..  mm   1/4 de page, form. horiz.  mm   1/4 de page, format d’angle  mm
Format :  l 195 x h 127      Format :  l 61,5 x h 260       Format :       l 195 x h 83     Format :  l 45 x h 260          Format :       l 195 x h 61     Format :         l 95 x h 127
5     Calendrier 2020 avec thèmes principaux

                                  Date limite de
                                                       Date limite de remi-
                                  réser­vation des
 Numéro      Date de parution                          se des documents        Thèmes principaux
                                  annonces (=date
                                                       d’impression
                                  d‘annulation)
  2/2020      08.01.2020           12.12.2019           16.12.2019              – L‘eau minérale
                                                                                – Les bilans des récoltes
                                                                                – Les Top 100 en GD
                                                                                – La famille des Pinots
                                                                                – L‘Australie
                                                                                – Les domaines à découvrir
                                                                                – La France
  3/2020     11.03.2020            07.02.2020           14.02.2020              – Les résultats du concours bio 'MUNDUS VINI BIOFACH'
                                                                                – ProWein : les nouveautés annoncées
                                                                                – L‘Argentine
                                                                                – L‘Italie
                                                                                – La Moselle
                                                                                – L‘Afrique du Sud

  4/2020     13.05.2020            14.04.2020           20.04.2020              – Les nouveautés de l‘année
                                                                                – Les accessoires
                                                                                – La remise des prix 'MEININGER AWARD'
                                                                                – L‘Autriche
                                                                                – Les routes des vins
                                                                                – La région allemande Franken
                                                                                – Les vins rosés

  5/2020     15.07.2020            12.06.2020           19.06.2020              – Le concours 'BEST OF RIESLING'
                                                                                – Les tendances de l‘été
                                                                                – Le recyclage
                                                                                – La France
                                                                                – L‘Espagne
                                                                                – L‘Italie

  6/2020     16.09.2020            14.08.2020           21.08.2020              – Le concours des vins effervescents allemands
                                                                                   'MEININGERS DEUTSCHER SEKTPREIS'
                                                                                – Les start-ups
                                                                                – La France
                                                                                – Le changement climatique
                                                                                – L‘Italie
                                                                                – La logistique des vins
                                                                                – Les vins premium des caves coopératives

  1/2021     10.11.2020            09.10.2020           16.10.2020              – Le concours des vins rouges allemands
                                                                                  'MEININGERS ROTWEINPREIS'
                                                                                – Les collectionneurs de vignobles
                                                                                – La France
                                                                                – L‘Espagne
                                                                                – Les vins effervescents internationaux
                                                                                – Les viticulteurs qui partent à l‘étranger
                                                                                – La région allemande Hesse rhénane
                                                                                – Les États-Unis
                                                                                – Le salon consommateur 'FORUM VINI'

PLUS : Vous trouverez dans chaque numéro les bonnes bouteilles ainsi que des découvertes exceptionnelles des cavistes et de la grande distribu-
       tion. Sans oublier les tendances et les conseils en direct du marché. Le calendrier rédactionnel est en permanence adapté à l´actualité.
6     Formats et prix en € (TVA non comprise)

                                       Format utile                                     Format plein papier                     Prix des annonces
                                                                                        plus 5 mm de rogne aux 4 côtés

                                       largeur (mm)             hauteur (mm)            largeur (mm)             hauteur (mm)         en couleur*

1/1 page                               195                      260                     230                      300                   € 6.505

3/4 de page, format vertical           145                      260                     165                      300                   € 6.020

3/4 de page, format horizontal         195                      193                     230                      223                   € 6.020

2/3 de page, format vertical           128                      260                     148                      300                   € 5.080

2/3 de page, format horizontal         195                      171                     230                      197                   € 5.080

1/2 page, format vertical               95                      260                     115                      300                   € 4.445

1/2 page, format horizontal            195                      127                     230                      147                   € 4.445

1/3 de page, format vertical           61,5                     260                       81                     300                   € 2.810

1/3 de page, format horizontal         195                       83                     230                       96                   € 2.810

1/4 de page, format vertical            45                      260                       65                     300                   € 2.245

1/4 de page, format horizontal         195                       61                     230                       86                   € 2.245

1/4 de page, format d’angle             95                      127                     115                      147                   € 2.245

 *Les prix s’entendent pour des couleurs spéciales selon l’échelle européenne
 Taille minimale dans la partie rédactionnelle: 1/4 de page; annonces calculées en millimètre dans la rubrique »Schaufenster«
Formats double page
2/1 de page                           420              260                460               300                               € 12.045

Formats et emplacements
spéciaux
2e, 3e, 4e, page de couverture        195              260                230               300                               €   7.995

Délai de résiliation pour page-couverture 6 semaines avant date de parution
Formats spéciaux : Si le format d’annonce souhaité n’est pas mentionné dans ce tarif, n’hésitez pas à nous consulter.
Nous procédons immédiatement à vérification des possibilités. Prescriptions de positionnement (taille minimale 1/2 page) : 15 %

Encarts                                     Suppléments publicitaires           Encarts autocollants
incl. les frais de distribution                                                 incl. les frais de distribution

jusqu’à 25 g        € 107 par mille         4 pages          € 109 par mille    Carte postale format DIN              € 63 par mille

jusqu’à 50 g        € 122 par mille         6 pages          € 142 par mille    Enveloppes jusqu’au format DIN C6     € 75 par mille

jusqu’à 75 g                                                                    Echantillons de marchandises,         Annonces au moins 1/1 page en
                    € 142 par mille         8 pages          € 203 par mille    etc. sur demande                      noir et blanc

jusqu’à 100 g       € 203 par mille         12 pages         € 204 par mille

Nous n’accordons pas de remises sur les encarts, suppléments publicitaires et encarts autocollants. Suppléments partiels possibles dans
plusieurs régions Nielsen; tirage minimum 20.000 exempaires; possibilité de tirages supplémentaires par tranches de 10.000 exemplaires.
Format: maximal 225 mm largeur x 295 mm hauteur.

Annonces rubrique                     Annonces commerciales / Achat Prix au millimètre : € 5,90                   Frais d’annonce chiffrée: € 7,00
                                      - vente                       (Colonne de 45 mm de large)                   Supplément couleur: 25 %
“Schaufenster” (Vitrine)
                                                                    1 colonne:  45 mm
petit annonces                                                      2 colonnes:  95 mm
                                                                    3 colonnes: 145 mm
                                                                    4 colonnes: 195 mm
7               D’autres formes d‘insertion (prix en €, TVA non comprise)

                                        Publi-promotion
                                                                                                                                                                                        Prix pour 2 semaines
                                                                                                                                                                          ADVertOriAL
                                                                                                                                                                                        Full banner:
                                                                                                                                                                                        770 Euro

                                                                                                                                                                                        Content Ad:
                                                                                                                                                                                        715 Euro
n
 eum
mos                                       Winzer Krems
                                                                                                                                         Die Urgesteinslagen westlich der stadt Krems
                                                                                                                                         bieten feinstes terroir                        Medium Rectangle:
                                          Let´s twist                                                                                                                                   920 Euro
                                          D
                                                  er Weinjahrgang 2012 bleibt der Win-    es sieht also so aus, als könnten die Winzer
                                                  zer Krems eg in nachhaltiger erinne-    Krems ihre erfolgslinie »Weinmanufaktur
                                                  rung. Und zwar mit einem lachenden      Krems« und ihr Fachhandels- und gastro-
                                          und weinenden auge, wie exportleiter lud-       nomie-Pendant »Kellermeister Privat« un-
                                          wig Holzer verrät: »mit dem qualitativ per-     gebremst laufen lassen. mit dem Jahrgang
                                          fekten Jahrgang 2012 können wir zumindest       2012 gibt es in beiden Serien eine bedeuten-   Das seit Jahren unveränderte führungs-
                                                                                                                                         quartett zieht an einem strang
                                          unsere hochwertigen Spezialitäten weiter        de neuerung. Die kompletten Serien »Wein-
                                          forcieren. Die Umsatzentwicklung bestätigt      manufaktur Krems« (für den qualifizierten
                                          unseren konsequenten Weg.« Per ende april       lebensmittelhandel) und »Kellermeister Pri-
                                          verzeichnen die Winzer Krems in Deutsch-        vat« (exklusiv für gastronomie & Fachhandel)
                                          land ein Umsatzwachstum von 17 Prozent im       werden mit dem gerade erfolgten Jahrgangs-
                                          Vergleich zum vergangenen Jahr.                 wechsel auf Schraubverschluss umgestellt.

                                          einmal mehr mit einem deutlich überpropor-      als anhänger einer naturnahen und nach-
                                          tionalen Wachstum bei der Serie »Weinma-        haltigen Produktion haben sich die Winzer
                                          nufaktur Krems«. getrübt wird das erfreu-       Krems bewusst sehr lange zeit gelassen
                                          liche Bild nur ein wenig durch das geringe      mit dieser entscheidung und am naturkork
                                          erntevolumen in 2012, denn die ernte war        festgehalten. letztlich hat der Wunsch des     Mehr als 30.000 besucher pilgern
                                                                                                                                         Jahr für Jahr zur sandgrube 13 ...
                                          nach 2010 die zweitkleinste der letzten 30      marktes nach dem praktischen »Dreher«
                                          Jahre. Dennoch gibt Holzer für seine Kun-       den ausschlag für den Umstieg gegeben.
                                          den vorsichtig entwarnung: »aus heutiger        »Für die klassisch fruchtigen Weiß- und auch
                                          Sicht kommen wir bei der momentanen ab-         rotweinen sehen wir den Schraubverschluss
                                          satzentwicklung gerade über die runden.         in puncto Qualitätssicherung und Conveni-
                                          nun hoffen wir, wie alle, auf eine gute ernte   ence als klaren Produktvorteil«, begründen
dun-                                      2013.« noch ist es natürlich viel zu früh, um   die Winzer Krems ihre entscheidung. Die
eum                                       optimistisch von einer großen ernte 2013        Premiumweine aus den einzellagen Krem-
os aut                                    ausgehen zu können. Doch die ersten Klip-       ser Wachtberg grüner Veltliner und Krem-
                                          pen hat die Vegetation mit Bravour gemeis-      ser Pfaffenberg riesling, sowie die im Holz-
                                          tert. ein langer Winter, jedoch ohne Frost-     fass ausgebauten rotweine, sollen jedoch
         04 2013 meiningers sommelier

                                          schäden, und ausreichende niederschläge         weiterhin mit höchstwertigem naturkork         ... wo sie ein fröhliches und kompetentes
                                                                                                                                         team erwartet
                                          im Winter und im Frühjahr führten zu einem      verschlossen werden. Parallel zum Schraub-
Tal 1                                     perfekten, gleichmäßigen austrieb, wie ihn      verschluss wurde auch die ausstattung vor-
                                          die Winzer im Donauraum lange nicht er-         sichtig weiterentwickelt, mit einem moder-     Winzer Krems eG
                                          lebt haben. auch die gefahr von Spätfrösten     neren Schriftbild und einem noch klareren      sandgrube 13 A-3500 Krems
                                          scheint weitgehend gebannt.                     Fokus auf die Hauptaussage.                    www.winzerkrems.at, tel.+43 (0) 2732 85511

                                        Service tout compris: La réalisation professionelle de votre
                                        publi-promo est assurée par le savoir-faire rédactionnel et
                                        graphique de la maison Meininger.

                                        En tant que client, vous fournissez uniquement les informa-                                                                                     Des questions?
                                        tions de base – texte brut et images. Les services rédaction et                                                                                 Contact:
                                        graphique se chargent du remaniement du texte et de la mise en                                                                                  Charlotte Diemer
                                        page. Après concertation, le publi-promo est approuvé et validé.                                                                                diemer@meininger.de

                                        Prix et conditions sur demande: ute.schalberger@t-online.de
8       Informations techniques

Procédé d’impression   Impression par rotative trame 70                                      Suppléments            Même format que MEININGERs WEINWELT, en fonction du mas-
                                                                                             publicitaires          sicotage 230 x 300 mm (largeur x hauteur). 3 mm de marge de
                                                                                             Leur format:           massicotage par page dans l’assemblage; identique à page
Papier                 Couverture		             250 g/m2 LuxoArt Samt                                               double de 6 mm. Massicotage en-tête 5 mm, massicotage extérieur
                                                                                                                    4 mm, massicotage pied de page 5 mm maxi. Pli croisé pour 8
                       Pages intérieures        115 g/m2 LuxoArt Samt                                               pages En-tête et marge intérieure coupés en alignement (y compris
                                                                                                                    massicotage)

Annonces en            Couleurs de l’échelle ISO 2846-1.                                                            Largeur maxi:           237 mm (massicotage compris)
couleur                Les couleurs spéciales ou les teintes ne pouvant être obtenues                               Hauteur maxi:           310 mm (massicotage compris)
                       par surimpression de couleurs issues de l’échelle utilisée,                                  Largeur minimum:        95 mm
                       requièrent des accords particuliers. Détails sur demande. L’édi­                             Hauteur minimum:        140 mm
                       teur se réserve le droit de réaliser, pour raisons techniques, des
                       couleurs décoratives à partir de la quadrichromie. Les faibles        Poids du papier:       Poids minimum:          feuille individuelle à partir de 100 g/m2
                       écarts de teinte s’expliquent par la plage de tolérances du procédé                          Poids maximum:          2-8 pages jusqu’à 200 g/m2
                       d’impression offset.
                                                                                             Encarts
Documents              La fourniture des données doit se faire sous forme de fichier         Leurs formats:         Format maximum:         220 x 290 mm
d’impression           imprimable (300 dpi) au format PDF et être accompagnée d’une                                 Format minimum:         105 x 148 mm
                       épreuve papier ferme en conformité avec la norme ISO 12647-
                       7. Les configurations pour le format PDF (ISO coated v2 300           Encarts autocollants
                       %) peuvent être téléchargées sur le site Internet www.pva.            Poids du papier:       150-200 g/m2
                       de. Si le format PDF n’est pas possible, il convient d’envoyer
                       les données-image en 300 dpi sous forme de fichiers TIF et/ou         Formats des encarts
                       de fichiers EPS non comprimés comprenant toutes les polices           autocollants:          Taille minimum   100 x 100 mm
                       utilisées.Le standard d’im­pression offset constituera la ligne                              collage machine:	
                                                                                                                                     uniquement possible pour le format
                       directrice sous-jacente pour les données-image. La couverture                                                 horizontal.
                       de surface ne doit pas dépasser 300 % au total. La version                                   Format maximum:  110 x 200 mm
                       imprimée s’accompagne d’une version numérique pour version                                   collage machine:	
                                                                                                                                     uniquement possible pour le format
                       digital. Les annonces publicitaires papier sont converties à                                                  horizontal.
                       l’identique pour l’affichage sur digital. Des variations de couleur
                       margniales peuvent apparaître exceptionnellement. Aucune                                     Emplacement : à une distance de 30 mm au moins du bord
                       réclamation ne peut être acceptée sur la version numérique.                                  supérieur et inférieur de la revue et à 10 mm de la marge
                                                                                                                    ­intérieure (écartement maxi de la marge intérieure 50 mm)
Transmission           Courriel : fassbender@meininger.de                                                            Tolérances d’emplacement jusqu’à 5 mm lors du processus
de données             Les travaux d’épreuves et de composition nécessaires sont                                     de collage.
                       fac­turés au prix de revient. Veuillez tenir compte des conditions    Livraison d’encarts
                       générales de vente données dans la confirmation de commande.          spéciaux               Date de livraison:
                                                                                                                    3 semaines avant le premier jour de la vente, avec note sur le
                                                                                                                    bordereau de livraison pour MEININGERs WEINWELT n°...

                                                                                                                    Adresse pour la livraison :
                                                                                                                    à convenir avec la direction de la production
                                                                                                                    Tél. + 49 (0) 63 21 / 89 08-16
9             Standard Terms of Acceptance for Advertisements and Inserts
1. For the purpose of the General Terms and Conditions of Business set                is supplied in a digital form, the customer must ensure that it is as required,      12. If no special size rulings apply, invoice calculation will be based on the      merchants, is not known when the legal action is filed or if the customer has
forth below, an „Advertisement Order” is the contract made between the                in particular that it complies with the publishing house’s format or technical       actual printing height as customary for the type of advertisement.                  moved his residence or customary whereabouts outside the jurisdiction of
publishing house and the customer relating to the publication of one                  specifications and is provided in due time before the start of publication.                                                                                              the law since the contract was made, the publishing house’s seat of business
or more advertisements or other advertising media (hereinafter together               Before digital transmission of artwork, the customer must ensure that the            13. The invoice must be paid within the period stated in the price list, unless     is agreed to be the legal venue.
called “Advertisements”) by advertisers or other promoters (hereinafter               transmitted data is free from computer viruses. If the publishing house              a different payment period or an advance payment has been agreed in writing
together called “Advertisers”) in a magazine or newspaper with the aim                discovers a computer virus in a file that has been transmitted, it will delete       in individual cases. Possible discounts for early payment will be granted as        19. Advertising agents and agencies have an obligation to comply with
of dissemination.                                                                     the file without the customer being able to base any claims on such action.          per the price list.                                                                 the publishing house’s price list in their offers, contracts and invoices
                                                                                      The publishing house reserves the right to make damages claims against               Any discount credits and subsequent discount debits will not be made until          for Advertisers.
2. A “Closing” is a contract for the publication of several advertisements, with      the customer if it has suffered a loss as a result of such computer viruses          the end of the advertising year in all cases.
due consideration of the discounts that are to be granted to the Advertiser in        transmitted by the customer.                                                                                                                                             20. Price changes for Advertisement Orders already placed are effective for
accordance with the price list. Each publication is performed upon call by the        The customer shall pay the costs incurred by the publishing house for any            14. In the event of payment default or deferral, customary bank interest rates      entrepreneurs if they are announced by the publishing house at least one
customer. No discounts will be granted to enterprises of which the business           artwork amendments requested by the customer or for which said customer              and the costs of collection will be charged. In the event of payment default,       month before publication of the advertisement or other advertising medium.
purposes include placing Advertisement Orders for several Advertisers to              is responsible. The features and quality of the advertisements or other              the publishing house can postpone continued performance of the ongoing              The customer holds a right of rescission if prices are increased. The right of
obtain a joint discount. If a right to call each advertisement is granted in a        advertising media are agreed to be those customary for the respective item           order until payment has been made and can require advance payment of the            rescission must be exercised in writing within 14 days of receipt of notifica-
Closing, the Order must be completed within one year of publication of the            pursuant to the data given in the price list and in the confirmation of order,       remaining adver­tisements.                                                          tion of the price increase.
first advertisement, insofar as the first advertisement is called and published       this being as far as possible in view of the artwork provided. This only applies     If there is justified reason to doubt the customer’s solvency, the publishing
within one year of the contract being made.                                                                                                                                house has the right, even during the term of a Closing, to make the publica-        21. If a joint discount is claimed for affiliated enterprises, written evidence of
                                                                                      insofar as the customer meets the publishing house’s specifications for                                                                                                  the group status of the Advertiser will be required. Affiliated enterprises for
                                                                                                                                                                           tion of further advertisements dependent on advance payment of the sum by
                                                                                      preparation and supply of artwork.                                                                                                                                       the purpose of this provision are enterprises between which there is a capital
3. If an Order pursuant to Nos. 1 and 2 is not performed due to circumstances                                                                                              the advertising deadline and on settlement of outstanding invoiced amounts,
for which the publishing house is not responsible, the customer must reim-                                                                                                 irrespective of the payment date originally agreed.                                 participation of at least 50 per cent.
                                                                                      9. Artwork will only be returned to the customer by special request. The
burse to the publishing house the difference between the discount granted                                                                                                                                                                                      For incorporated companies, group status is to be shown by confirmation by
                                                                                      publishing house’s obligation to keep the artwork ends three months after
and the one corresponding with the actual purchase made, this being without                                                                                                15. The publishing house will supply an advertisement proof on request.             an auditor or submission of the latest business report; for business partner-
                                                                                      initial publication of the advertisement.
prejudice to any other legal obligations. If nothing has been agreed to the                                                                                                Depending on the type and scope of the Advertisement Order, advertisement           ships, such status is to be shown by submission of an excerpt from the Trade
contrary, the customer has a retrospective claim to the discount correspondi-         10. If publication of the advertisement does not comply with the contractually       extracts, tear sheets or complete sample copies will be supplied. If a proof is     Register. Such evidence must be furnished by no later than the end of the
ng to his actual purchase of advertisements within one year.                          agreed features and quality or performance, the customer shall have a claim          no longer available, it will be replaced by legally binding confirmation by the     advertising year. Evidence submitted at a later date cannot be recognised
                                                                                      to a reduction in payment or to a non-defective substitute advertisement or          publishing house that the advertisement was published and disseminated.             in retrospect. Group discounts are always subject to the express written
4. For calculation of purchased quantities, text millimetre lines will be conver-     to substitute publication of the other advertising medium but only to the                                                                                                confirmation of the publishing house.
ted into advertisement milli­metres in accordance with the price.                                                                                                          16. Pursuant to Sentence 2, a reduction in the print run in the event of            Group discounts are only granted for the duration of membership of the
                                                                                      extent to which the purpose of the advertisement or the other advertising
                                                                                                                                                                           a Closing covering several advertisements can justify a claim for price             group. Termination of group membership must be reported immediately;
                                                                                      medium was adversely affected. The publishing house has the right to refuse
5. Orders for advertisements and external supplements which are only to be                                                                                                 reduction if the overall average of the advertising year, beginning with the        group discounting ends with termination of group membership.
                                                                                      a substitute advertisement or substitute publication if
published or included in certain issues or certain editions or at certain locations                                                                                        first advertisement, falls short of the guaranteed print run. A reduction in
                                                                                      - this involves an amount of work which, in view of the content of the contrac-
in the publication must be received by the publishing house in due time for                                                                                                the print run only constitutes a defect justifying a price reduction if and         22. The customer warrants that he possesses all the necessary rights for
                                                                                         tual obligation and the princip­les of good faith, is grossly out of proportion
the customer to be notified before the advertising deadline if the order                                                                                                   to the extent that                                                                  placement of the advertisement. The customer is solely responsible for
                                                                                         with the customer’s interest in performance or                                    - it amounts to at least 20 % for a guaranteed print run of up to 50,000 copies,    the content and for the legal acceptability of both the written and pictorial
cannot be performed in this way. Classified advertisements will be printed
                                                                                      - this would only be possible for the publishing house at a disproportio-           - it amounts to at least 15 % for a guaranteed print run of over 50,000 copies.     material provided for advertising and the supplied advertising media. Within
under the appropriate heading without any express agreement to this
                                                                                         nately high cost.                                                                 A reduction in the print run for the reasons given in Number 23 will not taken      the scope of the Advertisement Order, said customer will hold the publishing
effect being ­required.
                                                                                      If the publishing house fails to place the substitute advertisement or publish       into account. The guaranteed print run is the average print run specified in        house harmless in respect of all claims of third parties which may arise for
Confirmations of placement are issued subject to reservation and placements
                                                                                      the other advertising medium within the reasonable period that it has been           the price list or in some other way or, if no print run has been specified, the     reason of a breach of legal regulations, in particular a breach of competitive
can be changed for technical reasons. The publishing house cannot be held
                                                                                      allowed or if the substitute advertisement or publication is again defective,        average print run sold in the previous calendar year (for specialist magazines,     and copyright law. In addition, the publishing house will be held harmless in
liable in such cases.
                                                                                      the customer has a right to a reduction in payment or rescission of the order.       the average print run actually circulated, if applicable).                          respect of the costs of necessary legal defence. The customer has an obli-
6. Text-section advertisements are advertisements which are adjoined on at            The order cannot be rescinded in the event of minor defects in the advertise-        Any additional claims for price reductions relating to Closings are ruled out       gation to support the publishing house in good faith with its legal defence
least three sides by text and not other advertisements.                               ment or publication of the other advertising medium. Any notices relating to         if the publishing house notified the customer of the drop in the print run          against third parties, by providing information and documents.
If advertisements are of a design that is not identifiable as advertising, they       non-apparent defects must be submitted within one year of the beginning of           in due time for said customer to be able to rescind the contract before the         The customer undertakes to pay the costs of publication of any necessary
will be clearly marked with the word “advertisement” by the ­publi­shing              the statutory limitation period.                                                     advertisement was published.                                                        counterstatement at the adver­tising rate applicable at the time.
house.                                                                                Damages claims resulting from a positive breach of obligation, culpa in con-                                                                                             The customer assigns to the publishing house all the utilisation, property
                                                                                      trahendo or an unlawful act are ruled out, including in the event of placement       17. For box number advertisements, the publishing house will apply the due          protection and other rights under copyright law required for use of adverti-
7. The publishing house reserves the right to reject advertisements - inclu-          of an order by telephone; damages claims resulting from impossibility of             care expected of a business professional to keeping and forwarding offers           sing in print and online media of all kinds, including the internet, such rights
ding separate calls as part of a Closing – and orders for supplements if the          performance and default are limited to compensation for the foreseeable              on time. Registered and express letters sent in reply to box number adver-          being in particular the right of reproduction, dissemination, assignment,
following applies:                                                                    loss and the amount is restricted to the remuneration payable for the rele-          tisements will only be forwarded by standard post. Incoming post for box            broad-casting, making publicly available, removal from a database and call.
- their content breaches the law or public-authority regulations or                   vant advertisement or supplement. This does not apply to intent and gross            number advertisements will be kept for four weeks. Any letters not collected        Said assignment is made to the extent necessary for performance of the order
- the Deutscher Werberat (German Advertising Standards Council) has                  negligence on the part of the publishing house, its legal representatives            during this time will be destroyed. The publishing house will return valuable       in terms of both time and content. The above rights are assigned without any
   objected to their content in complaint proceedings or                              and its vicarious agents. Liability of the publishing house for losses due to        documents but has no obligation to do so.                                           geographical restriction in all cases.
- the publishing house cannot reasonably be expected to publish them in              the lack of warranted features is not prejudiced. In addition, in commercial         In an individual agreement, the publishing house can be granted the right,
   view of their content, design, origin or technical form or                         transactions, the publishing house will not be liable for gross negligence           as the customer’s representa­tive, to open the incoming offers instead and in       23. In the event of operational disruptions or in cases of force majeure,
- they are advertisements containing advertising of or for third parties.            of vicarious agents either; in other cases, liability to merchants for gross         the declared interest of the customer. No letters in excess of the acceptable       illegal labour disputes, unlawful seizure, traffic disruptions, a general shor-
Orders for other advertising media will only become binding for the publi-            negligence is limited in its scope to the foreseeable loss, this being up to the     DIN A4 format or products or book and catalogue consignments or packages            tage of raw materials or energy and similar – both in the publishing house’s
shing house upon submission and approval of the sample.                               amount of the relevant advertisement payment.                                        will be forwarded or accepted. However, acceptance and forwarding can               operations and in external operations which the publishing house uses to
Advertisements containing advertising of or for third parties (co-operative           The publishing house is liable in accordance with legal regulations for claims       be agreed in exceptional cases if the customer pays the charges/costs               meet its obligations -, the publishing house has a claim to full payment of
advertising) are subject in each single case to prior written acceptance by the       under the Product Liability Act and for injury to life, body or health. Notices      thus incurred.                                                                      the published advertisements, provided that the published product was
publishing house. Such acceptance entitles the publishing house to make an            of defects – except for non-apparent defects – must be submitted within four                                                                                             supplied by the publishing house with 80 % of the print run sold on average
extra charge for co-operative advertising.                                            weeks of receipt of the invoice and proof. All claims made against the publi-        18. The law of the Federal Republic of Germany applies to the Advertisement         in the last four quarters or warranted in some other way. If smaller quantities
Supplements of which the format or design gives the reader the impression of          shing house based on breaches of contractual obligations are subject to a            Order.                                                                              were supplied by the publishing house, the invoice amount will be reduced
being part of the newspaper or magazine or which contain external advertise-          time limitation of one year as of the statutory start of the period of limitation,   The place of performance is the seat of business of the publishing house.           in the same ratio as that of the guaranteed sold or warranted print run to the
ments can be rejected by the publishing house for such ­reasons.                      unless they are due to action with intent.                                           In business transactions with merchants, legal bodies and special assets            print run actually supplied.
The customer will be notified immediately of the rejection of an advertise-                                                                                                under public law, the legal venue for filing legal action is the seat of business
ment or other advertising medium.                                                     11. Test proofs will only be supplied upon express request. The customer is          of the publishing house. If publishing house claims are not asserted in             24. In compliance with Section 33 of the Bundesdatenschutzgesetz (BDSG;
                                                                                      responsible for the correctness of the returned test proofs. The publishing          dunning proceedings, the legal venue for non-merchants shall be determined          Federal Data Protection Act), we advise that the necessary customer and
8. Solely the customer is responsible for on-time supply and flawless quality         house will make all the corrections of which it is notified by the advertising       by their place of residence.                                                        delivery data is stored with the help of electronic data processing for the
of suitable artwork or other advertising media. If artwork for advertisements         deadline or within the period allowed when the test proofs were sent.                If the residence or customary whereabouts of the customer, including non-           purposes of the business relationship.
                                                                                                                                                                                                                                                                                                                             As of 09/2011
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