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DONNÉES MÉDIA 2017
1 Profil du magazine
Un aperçu de ses caractéristiques
MEININGERs WEINWELT est le titre d’un magazine, destiné à
l’amateur de vin souhaitant acheter des bons crus d’une qualité
excellente à des prix raisonnables, à apprécier en toute simplicité.
MEININGERs WEINWELT mise sur le plaisir de la dégustation – et
se propose de faire connaître à ses lecteurs tout ce qui concerne
le vin, en apportant de multiples informations pratiques et de
nombreux conseils astucieux. Des thèmes ayant trait au style de
vie, tels que les voyages, la gastronomie, les spiritueux ainsi que
les rencontres avec des célébrités viennent compléter le concept
rédactionnel.
Le lecteur mise sur les plaisirs de l’existence, fait partie du groupe
cible de 30 à 50 ans, accro de la consommation, appréciant la
qualité et orienté vers les marques.
aussi en version digital
D51 02 | 3,80 EUR | 14. Oktober of Riesling
Best rwein
e
er
www.meininger.de Die Siege Mach
ihre
und
AGRARTAGE NIEDER-OLM
Entdeckungen für die Praxis
SCHRAUBVERSCHLÜSSE
Der innovative Dreh
Offizielles Organ des Deutschen Weinbauverbandes (DWV) e.V. # 21/16
Autres publications
MEININGER
DIE BRAUD 9000 L KLASSE MIT BERTHOUD SPRITZTECHNIK
Die Erntesaison wird immer kürzer - um so wichtiger ist das breite Anwendungsspektrum der Braud
Traubenvollernter. Die Braud-Serie 9000 L kann mit minimalem Zeitaufwand für unterschiedlichste
Einsätze umgerüstet werden und bietet stets ein Höchstmaß an Produktivität sowie Ergebnisqualität.
Nie war ein Traubenvollernter flexibler.
Noch mehr Vorteile unter www.scharbenberger.de / info@scharfenberger.de
EINE MEININGER PUBLIKATION
2 Données sur la maison d’édition
Maison d’édition: MEININGER VERLAG GmbH Contact pour la
Maximilianstr. 7-17 France: Ute Schalberger
67433 Neustadt/Allemagne (parle français) Gladbacher Str. 44
50672 Cologne/Allemagne
Téléphone: +49 (0) 63 21 / 89 08-0 Téléphone: + 49 (0) 2 21 / 58 91 93 93
Rédaction: -93 e-mail: ute.schalberger@t-online.de
Direction générale des annonces -81
Direction d’annonces: -67 Mode de parution: bimestriel
Secrétariat: -49
Gestion des annonces: -78 Tarif: Abonnement pour 1 ans € 50,35
Direction de la production: -16
Conditions de Règlement immédiat sans escompte.
Télécopie: +49 (0) 63 21 / 89 08-80 paiement: 2 % d’escompte pour les paiements d’avance
et les prélèvements bancaires
Internet: www.meininger.de
Coordonnées Sparkasse Rhein-Haardt
e-mail: contact@meininger.de bancaires: IBAN: DE 22 5465 1240 0001 9261 46
BIC: MALA DE 51DKH
Conditions L’exécution des commandes est soumise aux
contractuelles: conditions générales dans le secteur de l’edition
(cf. la confirmation de commande respective)
3 Informations générales / Eventail des prix No. 19 valable à partier 01.01.2017
Format de la revue: Largeur 230 mm x hauteur 300 mm
Annonces en couleur: 1/1 page € 6.245,-- Surface
d’impression: Largeur 195 mm x hauteur 260 mm
4 colonnes de 45 mm de large chacune
Remises: Remise de bon client 3 colonnes de 61 mm de large chacune
2x 3% Procédé
4x 5% d’impression: Impression par rotative trame 70
6x 7%
8 x 10 % Façonnage: Reliure sans couture
Remise de quantité Documents
1 page 3% d’impression: voir les caractéristiques techniques
2 pages 5 %
4 pages 10 % Annonces format
6 pages 15 % plein papier: Il n’est facturé aucun supplément
Tirage: 49.000 Commission de
médiateur: 15 % (à l’étranger également)
Numéros vendus: 43.300
Abonnements: 8.450
4 Formats standards pour les surfaces d’impression 1/1 page mm 3/4 de page, form. vert. mm 3/4 de page, form. horiz. mm 2/3 de page, form. vert. mm 2/3 de page, form. horiz. mm 1/2 page, form. vert. mm Format: l 195 x h 260 Format : l 145 x h 260 Format : l 195 x h 193 Format : l 128 x h 260 Format : l 195 x h 171 Format : l 95 x h 260 1/2 page, form. horiz. mm 1/3 de page, form. vert. mm 1/3 de page, form. horiz. mm 1/4 de page, form. vert.. mm 1/4 de page, form. horiz. mm 1/4 de page, format d’angle mm Format : l 195 x h 127 Format : l 61,5 x h 260 Format : l 195 x h 83 Format : l 45 x h 260 Format : l 195 x h 61 Format : l 95 x h 127
5 Aperçu des sujets et calendrier 2017
Date limite de
Date limite de remi-
réservation des
Numéro Date de parution se des documents Thèmes principaux
annonces (=date
d’impression
d‘annulation)
2/2017 11.01.2017 29.11.2016 06.12.2016 – Les eaux minérales
– Les verres d‘eau
– Les bilans des récoltes
– L‘Italie
– L‘Espagne
– La France
– Les Top 100 en GD
– Les différents terroirs schisteux
– La nouvelle génération de la région allemande de Nahe
3/2017 14.03.2017 03.02.2017 10.02.2017 – Dégustation des Blanc de Noirs
– Le concours MUNDUS VINI BIOFACH
– Interview sur le changement climatique
– L‘Australie
– Les particularités de la viticulture traditionelle, naturelle,
biologique...
– L‘Italie
– L‘Espagne : La Rioja
– ProWein : Les nouveautés annoncées
– Les différents terroirs du grès bigarré
– La nouvelle génération de la région allemande de Bade
4/2017 17.05.2017 18.04.2017 24.04.2017 – Le marché allemand : importateurs/distributeurs
– L‘Italie
– L‘Espagne
– Le Midi de la France
– Les nouveautés des salons ProWein & Vinitaly
– Meininger Award
– La nouvelle génération de la région allemande d‘Ahr
5/2017 12.07.2017 12.06.2017 19.06.2017 – Le concours 'Best of Riesling'
– Madeira & Malaga
– Recommandations gastronomiques de l‘Espagne
– La France
– L‘Italie : Le Prosecco
– La nouvelle génération de la région allemande de Saxe
– Les viticulteurs de loisirs
– Les terroirs des lieux-dits
– Les spiritueux (Grappa)
6/2017 13.09.2017 14.08.2017 21.08.2017 – Le concours des vins effervescents allemands
'Meiningers Deutscher Sektpreis'
– Les vins effervescents internationaux
– Les coopérations internationales
– L‘Afrique du Sud
– Dégustation des vins provenant des vignobles de coteaux
– La viticulture en Pologne
– Les concepts premium des caves coopératives
– Les terroirs des lieux-dits
– Les spiritueux (Whisky allemand)
1/2018 01.11.2017 09.10.2017 16.10.2017 – Le concours des vins rouges 'Meiningers Rotweinpreis'
– La région viticole de Moselle
– L‘Italie
– Les Joint-Ventures
– Le Portugal
– Les Pinots Noirs d‘Alsace
– L‘Amérique du Sud
– Les terroirs des lieux-dits
– Les spiritueux (Gin)
PLUS : Vous trouverez dans chaque numéro les bonnes bouteilles ainsi que des découvertes exceptionnelles des cavistes et de la grande distribu-
tion. Sans oublier les tendances et les conseils en direct du marché. Le calendrier rédactionnel est en permanence adapté à l´actualité.6 Formats des annonces et leurs prix € (TVA non comprise)
Format utile Format plein papier Prix des annonces
plus 5 mm de rogne aux 4
côtés
Largeur (mm) Hauteur (mm) Largeur (mm) Hauteur (mm) couleur*
1/1 page 195 260 230 300 € 6.245
3/4 de page, format vertical 145 260 165 300 € 5.775
3/4 de page, format horizontal 195 193 230 223 € 5.775
2/3 de page, format vertical 128 260 148 300 € 4.875
2/3 de page, format horizontal 195 171 230 197 € 4.875
1/2 page, format vertical 95 260 115 300 € 4.265
1/2 page, format horizontal 195 127 230 147 € 4.265
1/3 de page, format vertical 61,5 260 81 300 € 2.695
1/3 de page, format horizontal 195 83 230 96 € 2.695
1/4 de page, format vertical 45 260 65 300 € 2.150
1/4 de page, format horizontal 195 61 230 86 € 2.150
1/4 de page, format d’angle 95 127 115 147 € 2.150
*Les prix s’entendent pour des couleurs spéciales selon l’échelle européenne
Taille minimale dans la partie rédactionnelle: 1/4 de page; annonces calculées en millimètre dans la rubrique »Schaufenster« Lien vers la version digital + 100 EuroFormats sur pages doubles
2/1 de page 420 260 460 300 € 11.550
Formats spéciaux/
Positionnements spéciaux
2e page de couverture 195 260 230 300 € 7.675
3e page de couverture 195 260 230 300 € 7.675
4e page de couverture 195 260 230 300 € 7.675
Délai de résiliation pour page-couverture 6 semaines avant date de parution
Formats spéciaux : Si le format d’annonce souhaité n’est pas mentionné dans ce tarif, n’hésitez pas à nous consulter.
Nous procédons immédiatement à vérification des possibilités. Prescriptions de positionnement (taille minimale 1/2 page) : 15 %
Encarts Encarts autocollants
incl. les frais de distribution Suppléments publicitaires incl. les frais de distribution
jusqu’à 25 g € 102 par mille 4 pages € 104 par mille Carte postale format DIN € 59 par mille
jusqu’à 50 g € 106 par mille 6 pages € 136 par mille Enveloppes jusqu’au format DIN C6 € 70 par mille
Echantillons de marchandises, etc. Annonces au moins 1/1 page en
jusqu’à 75 g € 137 par mille 8 pages € 195 par mille sur demande noir et blanc
jusqu’à 100 g € 188 par mille 12 pages € 225 par mille
Nous n’accordons pas de remises sur les encarts, suppléments publicitaires et encarts autocollants. Suppléments partiels possibles dans
plusieurs régions Nielsen; tirage minimum 20.000 exempaires; possibilité de tirages supplémentaires par tranches de 10.000 exemplaires.
Format: maximal 225 mm largeur x 295 mm hauteur.
Annonces rubrique Annonces commerciales / Prix au millimètre : € 5,60 Frais d’annonce chiffrée: € 7,00
Achat - vente (Colonne de 45 mm de large) Supplément couleur: 25 %
“Schaufenster” (Vitrine)
petit annonces7 D’autres formats de publicité (prix en €, TVA non comprise)
Publi-promotion
ADVERTORIAL
Die Urgesteinslagen westlich der Stadt Krems
Winzer Krems bieten feinstes Terroir
Let´s Twist
D
er Weinjahrgang 2012 bleibt der Win- Es sieht also so aus, als könnten die Winzer
zer Krems eG in nachhaltiger Erinne- Krems ihre Erfolgslinie »Weinmanufaktur
rung. Und zwar mit einem lachenden Krems« und ihr Fachhandels- und Gastro-
und weinenden Auge, wie Exportleiter Lud- nomie-Pendant »Kellermeister Privat« un-
wig Holzer verrät: »Mit dem qualitativ per- gebremst laufen lassen. Mit dem Jahrgang
fekten Jahrgang 2012 können wir zumindest 2012 gibt es in beiden Serien eine bedeuten- Das seit Jahren unveränderte Führungs-
quartett zieht an einem Strang
unsere hochwertigen Spezialitäten weiter de Neuerung. Die kompletten Serien »Wein-
forcieren. Die Umsatzentwicklung bestätigt PDQXIDNWXU .UHPVm I¾U GHQ TXDOLȴ]LHUWHQ
unseren konsequenten Weg.« Per Ende April Lebensmittelhandel) und »Kellermeister Pri-
verzeichnen die Winzer Krems in Deutsch- vat« (exklusiv für Gastronomie & Fachhandel)
land ein Umsatzwachstum von 17 Prozent im werden mit dem gerade erfolgten Jahrgangs-
Vergleich zum vergangenen Jahr. wechsel auf Schraubverschluss umgestellt.
Einmal mehr mit einem deutlich überpropor- Als Anhänger einer naturnahen und nach-
tionalen Wachstum bei der Serie »Weinma- haltigen Produktion haben sich die Winzer
nufaktur Krems«. Getrübt wird das erfreu- Krems bewusst sehr lange Zeit gelassen
liche Bild nur ein wenig durch das geringe mit dieser Entscheidung und am Naturkork
Erntevolumen in 2012, denn die Ernte war festgehalten. Letztlich hat der Wunsch des Mehr als 30.000 Besucher pilgern
Jahr für Jahr zur Sandgrube 13 ...
nach 2010 die zweitkleinste der letzten 30 Marktes nach dem praktischen »Dreher«
Jahre. Dennoch gibt Holzer für seine Kun- den Ausschlag für den Umstieg gegeben.
den vorsichtig Entwarnung: »Aus heutiger »Für die klassisch fruchtigen Weiß- und auch
Sicht kommen wir bei der momentanen Ab- Rotweinen sehen wir den Schraubverschluss
satzentwicklung gerade über die Runden. in puncto Qualitätssicherung und Conveni-
Nun hoffen wir, wie alle, auf eine gute Ernte ence als klaren Produktvorteil«, begründen
2013.« Noch ist es natürlich viel zu früh, um die Winzer Krems ihre Entscheidung. Die
optimistisch von einer großen Ernte 2013 Premiumweine aus den Einzellagen Krem-
ausgehen zu können. Doch die ersten Klip- ser Wachtberg Grüner Veltliner und Krem-
pen hat die Vegetation mit Bravour gemeis- ser Pfaffenberg Riesling, sowie die im Holz-
tert. Ein langer Winter, jedoch ohne Frost- fass ausgebauten Rotweine, sollen jedoch
schäden, und ausreichende Niederschläge weiterhin mit höchstwertigem Naturkork ... wo sie ein fröhliches und kompetentes
Team erwartet
im Winter und im Frühjahr führten zu einem verschlossen werden. Parallel zum Schraub-
perfekten, gleichmäßigen Austrieb, wie ihn verschluss wurde auch die Ausstattung vor-
die Winzer im Donauraum lange nicht er- sichtig weiterentwickelt, mit einem moder- Winzer Krems eG
lebt haben. Auch die Gefahr von Spätfrösten neren Schriftbild und einem noch klareren Sandgrube 13 A-3500 Krems
scheint weitgehend gebannt. Fokus auf die Hauptaussage. www.winzerkrems.at, Tel.+43 (0) 2732 85511
Service tout compris: La réalisation professionelle de votre
publi-promo est assurée par le savoir-faire rédactionnel et
graphique de la maison Meininger.
En tant que client, vous fournissez uniquement les informa-
tions de base – texte brut et images. Les services rédaction et
graphique se chargent du remaniement du texte et de la mise en Prix pour 4 semaines
page. Après concertation, le publi-promo est approuvé et validé. Full banner: 750 Euro
Content Ad: 695 Euro
Prix et conditions sur demande: ute.schalberger@t-online.de Medium Rectangle: 895 Euro8 Informations sur la technique d’impression
Procédé d’impression Impression par rotative trame 70 Suppléments Même format que MEININGERs WEINWELT, en fonction du mas-
publicitaires sicotage 230 x 300 mm (largeur x hauteur). 3 mm de marge de
Leur format: massicotage par page dans l’assemblage; identique à page
Papier Couverture 250 g/m2 LuxoArt Samt double de 6 mm. Massicotage en-tête 5 mm, massicotage extérieur
4 mm, massicotage pied de page 5 mm maxi. Pli croisé pour 8
Pages intérieures 115 g/m2 LuxoArt Samt pages En-tête et marge intérieure coupés en alignement (y compris
massicotage)
Annonces en Couleurs de l’échelle ISO 2846-1. Largeur maxi: 237 mm (massicotage compris)
couleur Les couleurs spéciales ou les teintes ne pouvant être obtenues Hauteur maxi: 310 mm (massicotage compris)
par surimpression de couleurs issues de l’échelle utilisée, Largeur minimum: 95 mm
requièrent des accords particuliers. Détails sur demande. L’édi- Hauteur minimum: 140 mm
teur se réserve le droit de réaliser, pour raisons techniques, des
couleurs décoratives à partir de la quadrichromie. Les faibles Poids du papier: Poids minimum: feuille individuelle à partir de 100 g/m2
écarts de teinte s’expliquent par la plage de tolérances du procédé Poids maximum: 2-8 pages jusqu’à 200 g/m2
d’impression offset.
Encarts
Documents La fourniture des données doit se faire sous forme de fichier Leurs formats: Format maximum: 220 x 290 mm
d’impression imprimable (300 dpi) au format PDF et être accompagnée d’une Format minimum: 105 x 148 mm
épreuve papier ferme en conformité avec la norme ISO 12647-
7. Les configurations pour le format PDF (ISO coated v2 300 Encarts autocollants
%) peuvent être téléchargées sur le site Internet www.pva. Poids du papier: 150-200 g/m2
de. Si le format PDF n’est pas possible, il convient d’envoyer
les données-image en 300 dpi sous forme de fichiers TIF et/ou Formats des encarts
de fichiers EPS non comprimés comprenant toutes les polices autocollants: Taille minimum 100 x 100 mm
utilisées.Le standard d’impression offset constituera la ligne collage machine: uniquement possible pour le format
directrice sous-jacente pour les données-image. La couverture horizontal.
de surface ne doit pas dépasser 300 % au total. La version Format maximum: 110 x 200 mm
imprimée s’accompagne d’une version numérique pour version collage machine: uniquement possible pour le format
digital. Les annonces publicitaires papier sont converties à horizontal.
l’identique pour l’affichage sur digital. Des variations de couleur
margniales peuvent apparaître exceptionnellement. Aucune Emplacement : à une distance de 30 mm au moins du bord
réclamation ne peut être acceptée sur la version numérique. supérieur et inférieur de la revue et à 10 mm de la marge
intérieure (écartement maxi de la marge intérieure 50 mm)
Transmission Courriel : wloka@meininger.de Tolérances d’emplacement jusqu’à 5 mm lors du processus
de données Les travaux d’épreuves et de composition nécessaires sont de collage.
facturés au prix de revient. Veuillez tenir compte des conditions Livraison d’encarts
générales de vente données dans la confirmation de commande. spéciaux Date de livraison:
3 semaines avant le premier jour de la vente, avec note sur le
bordereau de livraison pour MEININGERs WEINWELT n°...
Adresse pour la livraison :
à convenir avec la direction de la production
Tél. + 49 (0) 63 21 / 89 08-169 Standard Terms of Acceptance for Advertisements and Inserts
1. For the purpose of the General Terms and Conditions of Business set is supplied in a digital form, the customer must ensure that it is as required, 12. If no special size rulings apply, invoice calculation will be based on the merchants, is not known when the legal action is filed or if the customer has
forth below, an „Advertisement Order” is the contract made between the in particular that it complies with the publishing house’s format or technical actual printing height as customary for the type of advertisement. moved his residence or customary whereabouts outside the jurisdiction of
publishing house and the customer relating to the publication of one specifications and is provided in due time before the start of publication. the law since the contract was made, the publishing house’s seat of business
or more advertisements or other advertising media (hereinafter together Before digital transmission of artwork, the customer must ensure that the 13. The invoice must be paid within the period stated in the price list, unless is agreed to be the legal venue.
called “Advertisements”) by advertisers or other promoters (hereinafter transmitted data is free from computer viruses. If the publishing house a different payment period or an advance payment has been agreed in writing
together called “Advertisers”) in a magazine or newspaper with the aim discovers a computer virus in a file that has been transmitted, it will delete in individual cases. Possible discounts for early payment will be granted as 19. Advertising agents and agencies have an obligation to comply with
of dissemination. the file without the customer being able to base any claims on such action. per the price list. the publishing house’s price list in their offers, contracts and invoices
The publishing house reserves the right to make damages claims against Any discount credits and subsequent discount debits will not be made until for Advertisers.
2. A “Closing” is a contract for the publication of several advertisements, with the customer if it has suffered a loss as a result of such computer viruses the end of the advertising year in all cases.
due consideration of the discounts that are to be granted to the Advertiser in transmitted by the customer. 20. Price changes for Advertisement Orders already placed are effective for
accordance with the price list. Each publication is performed upon call by the The customer shall pay the costs incurred by the publishing house for any 14. In the event of payment default or deferral, customary bank interest rates entrepreneurs if they are announced by the publishing house at least one
customer. No discounts will be granted to enterprises of which the business artwork amendments requested by the customer or for which said customer and the costs of collection will be charged. In the event of payment default, month before publication of the advertisement or other advertising medium.
purposes include placing Advertisement Orders for several Advertisers to is responsible. The features and quality of the advertisements or other the publishing house can postpone continued performance of the ongoing The customer holds a right of rescission if prices are increased. The right of
obtain a joint discount. If a right to call each advertisement is granted in a advertising media are agreed to be those customary for the respective item order until payment has been made and can require advance payment of the rescission must be exercised in writing within 14 days of receipt of notifica-
Closing, the Order must be completed within one year of publication of the pursuant to the data given in the price list and in the confirmation of order, remaining advertisements. tion of the price increase.
first advertisement, insofar as the first advertisement is called and published this being as far as possible in view of the artwork provided. This only applies If there is justified reason to doubt the customer’s solvency, the publishing
within one year of the contract being made. house has the right, even during the term of a Closing, to make the publica- 21. If a joint discount is claimed for affiliated enterprises, written evidence of
insofar as the customer meets the publishing house’s specifications for the group status of the Advertiser will be required. Affiliated enterprises for
tion of further advertisements dependent on advance payment of the sum by
preparation and supply of artwork. the purpose of this provision are enterprises between which there is a capital
3. If an Order pursuant to Nos. 1 and 2 is not performed due to circumstances the advertising deadline and on settlement of outstanding invoiced amounts,
for which the publishing house is not responsible, the customer must reim- irrespective of the payment date originally agreed. participation of at least 50 per cent.
9. Artwork will only be returned to the customer by special request. The
burse to the publishing house the difference between the discount granted For incorporated companies, group status is to be shown by confirmation by
publishing house’s obligation to keep the artwork ends three months after
and the one corresponding with the actual purchase made, this being without 15. The publishing house will supply an advertisement proof on request. an auditor or submission of the latest business report; for business partner-
initial publication of the advertisement.
prejudice to any other legal obligations. If nothing has been agreed to the Depending on the type and scope of the Advertisement Order, advertisement ships, such status is to be shown by submission of an excerpt from the Trade
contrary, the customer has a retrospective claim to the discount correspondi- 10. If publication of the advertisement does not comply with the contractually extracts, tear sheets or complete sample copies will be supplied. If a proof is Register. Such evidence must be furnished by no later than the end of the
ng to his actual purchase of advertisements within one year. agreed features and quality or performance, the customer shall have a claim no longer available, it will be replaced by legally binding confirmation by the advertising year. Evidence submitted at a later date cannot be recognised
to a reduction in payment or to a non-defective substitute advertisement or publishing house that the advertisement was published and disseminated. in retrospect. Group discounts are always subject to the express written
4. For calculation of purchased quantities, text millimetre lines will be conver- to substitute publication of the other advertising medium but only to the confirmation of the publishing house.
ted into advertisement millimetres in accordance with the price. 16. Pursuant to Sentence 2, a reduction in the print run in the event of Group discounts are only granted for the duration of membership of the
extent to which the purpose of the advertisement or the other advertising
a Closing covering several advertisements can justify a claim for price group. Termination of group membership must be reported immediately;
medium was adversely affected. The publishing house has the right to refuse
5. Orders for advertisements and external supplements which are only to be reduction if the overall average of the advertising year, beginning with the group discounting ends with termination of group membership.
a substitute advertisement or substitute publication if
published or included in certain issues or certain editions or at certain locations first advertisement, falls short of the guaranteed print run. A reduction in
- this involves an amount of work which, in view of the content of the contrac-
in the publication must be received by the publishing house in due time for the print run only constitutes a defect justifying a price reduction if and 22. The customer warrants that he possesses all the necessary rights for
tual obligation and the principles of good faith, is grossly out of proportion
the customer to be notified before the advertising deadline if the order to the extent that placement of the advertisement. The customer is solely responsible for
with the customer’s interest in performance or - it amounts to at least 20 % for a guaranteed print run of up to 50,000 copies, the content and for the legal acceptability of both the written and pictorial
cannot be performed in this way. Classified advertisements will be printed
- this would only be possible for the publishing house at a disproportio- - it amounts to at least 15 % for a guaranteed print run of over 50,000 copies. material provided for advertising and the supplied advertising media. Within
under the appropriate heading without any express agreement to this
nately high cost. A reduction in the print run for the reasons given in Number 23 will not taken the scope of the Advertisement Order, said customer will hold the publishing
effect being required.
If the publishing house fails to place the substitute advertisement or publish into account. The guaranteed print run is the average print run specified in house harmless in respect of all claims of third parties which may arise for
Confirmations of placement are issued subject to reservation and placements
the other advertising medium within the reasonable period that it has been the price list or in some other way or, if no print run has been specified, the reason of a breach of legal regulations, in particular a breach of competitive
can be changed for technical reasons. The publishing house cannot be held
allowed or if the substitute advertisement or publication is again defective, average print run sold in the previous calendar year (for specialist magazines, and copyright law. In addition, the publishing house will be held harmless in
liable in such cases.
the customer has a right to a reduction in payment or rescission of the order. the average print run actually circulated, if applicable). respect of the costs of necessary legal defence. The customer has an obli-
6. Text-section advertisements are advertisements which are adjoined on at The order cannot be rescinded in the event of minor defects in the advertise- Any additional claims for price reductions relating to Closings are ruled out gation to support the publishing house in good faith with its legal defence
least three sides by text and not other advertisements. ment or publication of the other advertising medium. Any notices relating to if the publishing house notified the customer of the drop in the print run against third parties, by providing information and documents.
If advertisements are of a design that is not identifiable as advertising, they non-apparent defects must be submitted within one year of the beginning of in due time for said customer to be able to rescind the contract before the The customer undertakes to pay the costs of publication of any necessary
will be clearly marked with the word “advertisement” by the publishing the statutory limitation period. advertisement was published. counterstatement at the advertising rate applicable at the time.
house. Damages claims resulting from a positive breach of obligation, culpa in con- The customer assigns to the publishing house all the utilisation, property
trahendo or an unlawful act are ruled out, including in the event of placement 17. For box number advertisements, the publishing house will apply the due protection and other rights under copyright law required for use of adverti-
7. The publishing house reserves the right to reject advertisements - inclu- of an order by telephone; damages claims resulting from impossibility of care expected of a business professional to keeping and forwarding offers sing in print and online media of all kinds, including the internet, such rights
ding separate calls as part of a Closing – and orders for supplements if the performance and default are limited to compensation for the foreseeable on time. Registered and express letters sent in reply to box number adver- being in particular the right of reproduction, dissemination, assignment,
following applies: loss and the amount is restricted to the remuneration payable for the rele- tisements will only be forwarded by standard post. Incoming post for box broad-casting, making publicly available, removal from a database and call.
- their content breaches the law or public-authority regulations or vant advertisement or supplement. This does not apply to intent and gross number advertisements will be kept for four weeks. Any letters not collected Said assignment is made to the extent necessary for performance of the order
- the Deutscher Werberat (German Advertising Standards Council) has negligence on the part of the publishing house, its legal representatives during this time will be destroyed. The publishing house will return valuable in terms of both time and content. The above rights are assigned without any
objected to their content in complaint proceedings or and its vicarious agents. Liability of the publishing house for losses due to documents but has no obligation to do so. geographical restriction in all cases.
- the publishing house cannot reasonably be expected to publish them in the lack of warranted features is not prejudiced. In addition, in commercial In an individual agreement, the publishing house can be granted the right,
view of their content, design, origin or technical form or transactions, the publishing house will not be liable for gross negligence as the customer’s representative, to open the incoming offers instead and in 23. In the event of operational disruptions or in cases of force majeure,
- they are advertisements containing advertising of or for third parties. of vicarious agents either; in other cases, liability to merchants for gross the declared interest of the customer. No letters in excess of the acceptable illegal labour disputes, unlawful seizure, traffic disruptions, a general shor-
Orders for other advertising media will only become binding for the publi- negligence is limited in its scope to the foreseeable loss, this being up to the DIN A4 format or products or book and catalogue consignments or packages tage of raw materials or energy and similar – both in the publishing house’s
shing house upon submission and approval of the sample. amount of the relevant advertisement payment. will be forwarded or accepted. However, acceptance and forwarding can operations and in external operations which the publishing house uses to
Advertisements containing advertising of or for third parties (co-operative The publishing house is liable in accordance with legal regulations for claims be agreed in exceptional cases if the customer pays the charges/costs meet its obligations -, the publishing house has a claim to full payment of
advertising) are subject in each single case to prior written acceptance by the under the Product Liability Act and for injury to life, body or health. Notices thus incurred. the published advertisements, provided that the published product was
publishing house. Such acceptance entitles the publishing house to make an of defects – except for non-apparent defects – must be submitted within four supplied by the publishing house with 80 % of the print run sold on average
extra charge for co-operative advertising. weeks of receipt of the invoice and proof. All claims made against the publi- 18. The law of the Federal Republic of Germany applies to the Advertisement in the last four quarters or warranted in some other way. If smaller quantities
Supplements of which the format or design gives the reader the impression of shing house based on breaches of contractual obligations are subject to a Order. were supplied by the publishing house, the invoice amount will be reduced
being part of the newspaper or magazine or which contain external advertise- time limitation of one year as of the statutory start of the period of limitation, The place of performance is the seat of business of the publishing house. in the same ratio as that of the guaranteed sold or warranted print run to the
ments can be rejected by the publishing house for such reasons. unless they are due to action with intent. In business transactions with merchants, legal bodies and special assets print run actually supplied.
The customer will be notified immediately of the rejection of an advertise- under public law, the legal venue for filing legal action is the seat of business
ment or other advertising medium. 11. Test proofs will only be supplied upon express request. The customer is of the publishing house. If publishing house claims are not asserted in 24. In compliance with Section 33 of the Bundesdatenschutzgesetz (BDSG;
responsible for the correctness of the returned test proofs. The publishing dunning proceedings, the legal venue for non-merchants shall be determined Federal Data Protection Act), we advise that the necessary customer and
8. Solely the customer is responsible for on-time supply and flawless quality house will make all the corrections of which it is notified by the advertising by their place of residence. delivery data is stored with the help of electronic data processing for the
of suitable artwork or other advertising media. If artwork for advertisements deadline or within the period allowed when the test proofs were sent. If the residence or customary whereabouts of the customer, including non- purposes of the business relationship.
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