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An inspiring, sophisticated
and distinctive magazine
MEDIA KIT
2020
MEDIA KIT 2020
PP42191527
CE MAGAZINE
EST À VOUS.
YOURS TO KEEP.
THE CLEVER CONTENT AND UNIQUE
VOICE OF THIS MAGAZINE TAKE
LAURENT
CE MAGAZINE DUVERNAY-TARDIF
EST À VOUS. Plus grand
que nature
YOURS TO KEEP. Larger than Life
rencontres
LIFESTYLE TO A WHOLE NEW LEVEL + we meet
Trudy Crane
Norman Hardie
GERMAIN
en mode sportif
Athletic Spirit
of ELEGANCE AND refinement.
édition n° 10
PP42191527
CHIC par Le Germain is all about charm and style. Ce magazine
est à vous.
Yours to keep.
It addresses business travellers staying at Le Germain,
Alt as well as Alt+ Hotels across Canada. chic RadaR
10 Canadiens
à surveiller
10 Canadians
The magazine’s unique and fresh perspective
to Watch
+ rencontres
Québec we meet
Byron & Dexter Peart
complements the feel-at-home experience our hotels
Belle et rebelle Jean-Luc Valleix
Bold and Beautiful Marie-Michèle Gagnon
offer and our guests appreciate. To be read in the Two issues GERMAG15-02-Magazine_1a49.indd 1 2015-09-17 10:02 AM
PP42191527
comfort of one of our properties, CHIC par per year, CE MAGAZINE
EST À VOUS.
YOURS TO KEEP.
in spring
Le Germain is the go-to source for travellers to
and fall HÔTEL MONTRÉAL
Ville vedette
City Spotlight
+
navigate the city easily and efficiently and later take
home to plan future outings. Each issue will provide
LE GERMAIN BON
ANNIVERSAIRE
CANADA
HAPPY BIRTHDAY
MONTRÉAL
CANADA
48 H
À/IN ST. JOHN’S
NEWFOUNDLAND
keen insights into the secrets of the designers High-end
rencontres
we meet
Réouverture :
Stephan Jost
Omar Gandhi
Alexandre Taillefer
and artists who share with Germain Hôtels bilingual
les sixties à l’honneur
magazine
PP42191527
a passion for beautiful things. Reopening: The Sixties’ CE MAGAZINE
EST À VOUS.
YOURS TO KEEP.
Biggest Comeback
XAVIER DOLAN
CHIC par Le Germain is a vibrant and sophisticated Monia Chokri
Confessions
de voyage
Travel
Nomade à temps partiel
confessions
+
lifestyle publication offering advertisers a high-end Part-Time Nomad GERMAIN
Arts
readership and exclusive national distribution. rencontres
we meet
Christiane Lemieux
Christiane Germain
76705-GER17-Magazine14.indd 1 2017-10-03 3:52 PM
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Business travel made simple and rewarding. | Le voyage d’affaires, version simple et enrichissante.
1100738_AC_MAG_Chic_8.625x10.875po_BIL.indd 1 8/13/14 11:22 AM
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2016-09-09 9:25 PM
Client : Air Canada Nº dossier : 1100738 Format du PAP : 100 %
ÉPREUVE
3
Description : Trim : 8.625" x 10.875"
Publication : Chic Nº annonce : Type : 7.625" x 10.125"
STUDIo #
Date parution : — Bleed : 8.875" x 11.125"
Infographiste : NM Visible : N/A DATE : AUgUST 12, 2014 11:30 AM
Nom du fichier : 1100738_AC_MAG_Chic_8.625x10.875po_BIL Sortie laser @ 100 %
COULEURS: C M Y K DIE 000 000 000
EDITORIAL CONTENT
CHIC par Le Germain magazine features bold national content that’s in-depth and well-researched—perfect for readers interested in travel and lifestyle.
CHIC News CHIC Traveller CHIC concierge recommendations CHIC Radar
Our take on fashion, design, art, The latest trends The best addresses and Personalities to discover
and great food as well as the latest for globetrotters new things to discover and new trends to keep
news from Germain Hôtels in Canada’s cities an eye on in the food,
and theirs partners sport and art worlds
AN EXCLUSIVE AND NATIONAL DISTRIBUTION
35,000 DISTRIBUTION
copies Alt + Hotels
READERS
150,000
Passengers in the Air Canada
Maple Leaf Lounges of
Montréal, Toronto, Calgary
and Vancouver
300,000
Potential monthly readers
in Le Germain, Alt and Alt+
hotel rooms and public areas
5,500
Subscribed readers
who receive their copies
by mail, polybagged
240,000
Germain Hôtels newsletter COPY DISTRIBUTION
subscribers receive Under construction: QUEBEC ONTARIO WESTERN CANADA MARITIMES
an electronic copy of Alt Hotel Calgary University District
the magazine. Alt Hotel Ottawa Airport 45% 40% 6% 4%
READERSHIP
Aged more than Canada 89,95 %
26
Bachelor’s degree
or higher $200K
more than United States 5,6 %
45 74%
to
$141K
46%
45 Guests’ country
55 Average family of origin
are employed 38% are over 50 are in a relationship income
FIELDS OF INTEREST
GERMAIN HÔTELS IS:
TRAVEL HEALTH
87% AND WELLBEING
57% 750,000
visitors each year
GASTRONOMY, FASHION AND
WINE AND ACCESSORIES
SPIRITS
79%
54%
2,590 rooms
ART AND ARCHITECTURE,
CULTURE
59%
DESIGN AND
DECORATING
18 hotels in Canada
46%
SATISFACTION
6 provinces
97% 8/10 11 cities
of readers are would recommend CHIC
satisfied or par Le Germain magazine to
very satisfied with family, friends and colleagues
the magazineTECHNICAL SPECIFICATIONS 2020
AD SIZES
Size Trim* Non-Bleed Bleed*** CE MAGAZINE
EST À VOUS.
YOURS TO KEEP.
DPS** 17˝ X 10 /8˝7
16 ⁄4˝ X 10 ⁄8˝
1 1
17 ⁄4˝ X 11 ⁄8˝
1 1
1 PAGE 8 1/2˝ X 10 7/8˝ 7 1/2˝ X 10 1/8˝ 8 3⁄4˝ X 11 1⁄8˝
ADVERTISERS MUST SUPPLY A BILINGUAL AD.
* Safety clearance for live type must be 1/4” inside the trim size.
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RATES*
HÔTEL
LE GERMAIN
C2 C3 C4 MONTRÉAL
Double
1 page Inside Inside Back C2-P3 Réouverture :
page front cover back cover cover les sixties à l’honneur
Reopening: The Sixties’
Biggest Comeback
1x $5,500 $10,175 $6,000 $6,000 $6,875 $11,495 Monia Chokri
Nomade à temps partiel
Part-Time Nomad
2x $5,000 $9,150 $5,750 $5,750 $6,250 $10,345
*Net rates in Canadian dollars. Applicable taxes extra. Preferential positioning, add 10%.
Certified agencies, add 15%. Native advertising and Insert rates upon request.
MATERIAL TRANSFERS
CLOSING DATES – 2020
›› Via FTP: ftp.maison1608.com
user: groupegermain
Issue Spring 2020 Fall 2020
password: dbbfb6d9ff
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supply your document in InDesign, Illustrator, D) Additional charges will be invoiced if material
or Photoshop (Mac-based). Please make sure is not per spec requirements, e.g., wrong
FOR MORE INFORMATION, CONTACT:
all graphics (photos, illustrations, logos) are in format, low-resolution images, RGB files, spot
EPS or TIFF format (CMYK), all fonts are PMS colour, missing files, missing fonts, etc.
included, and all images are at a minimum of The hourly rate is $100. SALES AND ADVERTISING MATERIAL
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We can create and produce your ad. Additional
by a proof made from file. CHIC par Le Germain
charges are then invoiced to the client at an hourly 418-687-6048
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magazine is not responsible for any material advertising@maison1608.com
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NOT accompanied by a colour proof.
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