IMAGE VISIBILITE NOTORIETE - Get in touch with a targeted and captive audience ADVERTISING OFFER - Le Grand Bivouac
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IMAGE •
VISIBILITE • NOTORIETE
Get in touch
with a targeted and captive audience
ADVERTISING OFFER
GET IN TOUCH WITH A TARGETED
AND CAPTIVE AUDIENCE
Advertise as part of the Festival du grand Bivouac, for
• Capture a qualified audience of festivalgoers, highly mobile and new-to-life inhabitants, trekkers and ultra-targeted
travellers, curious, eager to know, consider their future getaways and equip themselves.
• Offer an offer in a captive environment that ensures maximum customer responsiveness
• Develop its brand and economic activity in the Festival’s age of influence
• Develop a skilled contact portfolio and expand its network
• Publicize your banner, brand and reputation
• Introduce innovations, new projects, destinations or offers
Our offers
Four types of offers are available: print, screens, digital, label.
Sometimes exclusive, offers are designed to capture a network of targeted and qualified audiences and customers in
the most efficient way possible. Receivers and potential customers are placed in optimal situations of receipt of these
offers.
Announcers
Advertising offers «Image • Visibility • Notoriety» are intended
• Trek and travel agencies present at the exhibition or not
• National and International Tourism Boards, Destination Promotion Structures and Representatives
• The specialised press in travel, outdoor, hotel and other activities resonating with the festival’s era of outreach and the
festival’s customer network
• Companies specialized in travel, trekking, hiking, outdoor, new technologies developed in the field of geolocation
and connected tourism: textiles and footwear, GPS navigation, accessories, luggage storage, new practices, portage,
customized tourism and/or experiential, ...
• Economic and socio-professional actors who wish to work on the festival’s outreach area: accommodation, services
and activities, tourism, services, shops, ...
Geographical reach
Près de 60 % des festivaliers proviennent des Savoies (1,4 Millions d’habitants), 27% des départements limitrophes et
13% des autres départements.
Audience and customer network
An event that brings together a majority of retirees and executives
42% of retirees • 23% of executives • 16% of employees • 19% Other occupations, craftsmen, (...)
Edition 2019 > Chiffres clés
Festival capacity and number of events
• 150 to 180 events are organized for 4 days during each edition
• Simultaneously, 7,000 people can walk the festival sites at the same time, in contact with the content
• Total capacity: 40,000 seats are available for all events at the festival
Expected public
• 12,000 to 15,000 expected visits to the Village and Salon
• 35,000 to 40,000 expected entries to the festival - 34,400 made in 2018
• 4 days of festival
22 Sites mobilized in Albertville Olympic City, among which
The Dome Theatre (732 seats), the Théâtre de Maistre (436 seats), Les dômes Cinéma 1 et 2 (349 seats), the Dome
Gambetta (250 seats), the Garage/ Librairire des Bauges (100 seats), the 88Bis (120 seats), the Olympic Games House (70
seats), the Village (1500 seats), the Bulle des Auteurs (80 seats), the Chapiteau (220 seats), the Cité Scolaire Jean Moulin
(220 seats), the Europe Hall of the Lycée Jeanne d’Arc (90 seats), the outdoor facilities (2000 seats), ...
PRINT OFFER
Partenaire
de l’édition 2018
Festival
du Grand Bivouac
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• Page in A5 format
• Price: 1,400 euros excluding tax
• PDF High definition quadri provided by advertiser before June 15, 2019
• Inserting DTP and printing ensured by us
SEPARATE PUBLICATION
Mailing to the 3,500 most loyal customers
Le programme du Festival est envoyé au réseau des 3500 clients les plus fidèles du festival
par voie postale. L’annonceur accompagne son envoi en boîte aux lettre d’un tiré à part
conçu par ses soins. Ce tiré à part devient bien souvent le marque page du programme
du festivalier.
Supply patterns
• 3,500 copies sent in A5 format and 2,000 copies distributed at the box office for sale at each purchase beginning
August 15, 2019
• Postcard or other document in maximum format A5 - Quadri double sided - Weight to be defined
• Price: 1,750 euros excluding tax
• Map or document provided by the advertiser before July 20, 2019 at the Grand Bivouac office.
• Cover and direct mail secured by us
• Distribution report sent at the end of direct mail
TOTE BAG FESTIVAL / GOODIES
«Le Grand Bivouac makes you travel with ...»
You have a long-term association with the Festival and you can match your brand with that of the Grand Bivouac. Used
during the festival 2019 and then in its daily use by the festival, this goodies allows a lasting combination between the
Festival that makes its audience travel and your brand. Combination and mention to refine with the advertiser. Example:
«Le Grand Bivouac makes you travel with...»
Supply patterns
• 1,000 copies estimated to the 1,000 most loyal customers present at the 2019 Festival
• Beige cotton tote bag, two colour print
• Price: 3,000 euros excluding tax
• Dissemination of Tote Bags provided by us during the festival and during the pre-sale period at the counter
• PDF High definition quadri provided by the advertiser before June 15, 2019 - Insertion and PAO combination with the
Festival du Grand Bivouac logo and print assured by us
• 50 copies given to the advertiser for their network and at their discretion at the time of the festival
ON THE SCREEN
VIDEO SPOT > IN CINEMA
Your video spot viewed in cinema conditions
The video spot in cinema conditions occupies a separate place in the festival. The spot belongs to the beginning of the
screening session. It is a privileged moment because the viewer is particularly receptive.
The broadcast conditions, on a large screen, expressed in the room allows your message to be clearly heard and re-
ceived. The darkness concentrates the attention of viewers on the screen, allowing the passage an excellent visual
quality of your images. Two formulas are available: the short spot and the long spot.
> THE SHORT VIDEO SPOT
Quelques secondes destinés à communiquer un message accrocheur. Un spot percutant. Construit autour
d’un produit, une nouveauté, une offre, une actualité, Il impacte et il marque selon l’objectif recherché,
immédiatement.
Supply patterns
• Duration: 10-15 seconds
• Dissemination of the video spot on the 160 festival sessions due to two broadcasts per session (320
readings) in cinema
• Number of views in cinema: between 20,000 and 30,000 views by audience
• Price: 1,800 euros excluding tax
• Delivery of HD video file in . mp4 format by August 30, 2019
• Viewing Report submitted November 2019
• The short spot is also visible on the reception and ticketing screens from August 20 to October 20 for an
estimated 20,000 views and a number of spot readings of about 1,500 units.
> THE LONG VIDEO SPOT > Excluded for two advertisers maximum
You tell a story and develop a narrative. The history of your company, product, destination or customer?
Your values, your philosophy or your commitment? Shifted, funny or moving, you bring the spectator to
yourself by taking him into your story.
Supply patterns
• Duration: 50-60 seconds
• Dissemination of the video spot on the 160 festival sessions due to two broadcasts per session (320
readings) in cinema
• Number of views in cinema: between 20,000 and 30,000 views by audience
• Price: 3,200 euros excluding tax
• Delivery of HD video file in . mp4 format by August 30, 2019
• Exclusive reserved for a maximum advertiser
• Viewing Report submitted November 2019
• The short spot is also visible on the reception and ticketing screens from August 20 to October 20 for an
estimated 20,000 views and a number of spot readings of about 1,500 units.
DIGITAL & WEB OFFERS INSERT IN THE FESTIVAL’S NEWSLETTER Your presence in the festival newsletters Approximately 80% of the Festival’s ticketing sales are insured in E-Commerce via our website. The Newsletter of the festival is the privileged communication tool of the festival and visitors. Sent twice a week from August to October, it is characterized by a very good opening rate (from 20 to 30%). In a dedicated space, you express -at your convenience- your offer of the moment, your news, product or an innovation. Impactful and related to the image of the Festival. Supply patterns • Content: a text space with 350 spaces included, incorporating a visual, your logo and other mentions + redirections • Dissemination: integration in 3 newsletters at the most optimal opening rate period (August to October) • Number of customers: 15,000 to 20,000 units per mailing • Price: 1,000 euros HT for 3 issues - 1,400 euros HT for 5 issues • Delivery of text, visual and other content by July 15, 2019 • November 2019 Opening Report PRÉ HOME (POP UP) OF THE WEBSITE STRONG ATTENDANCE PERIODE Your pre-home image of the WEB site, at the right time Vitrine of the Festival and major platform of E-Commerce ticketing and visibility), the Festival site has a very high attendance from July to October, period of reservations. A showcase to partner with to promote an event, anchor a brand, develop an innovation or product. Supply patterns • Content: a unique and clickable visual (formats to be defined) • Distribution: August 15 to October 20 • Number of potential visits: about 300,000 • Price: 2,000 euros excluding tax • Visual delivery by July 30, 2019 • November 2019 Opening Report • Exclusive offer for single advertiser
LABEL OFFER LABEL SÉANCE Your company associated with the contents 150 to 180 sessions are offered each year on the festival. For a selection of them, we offer advertisers, agencies, partners and companies to associate themselves with the content and theme discussed during the session. For the label advertiser, this means promoting and valuing its business project and/or its history through a theme, a geography or destination, a philosophy, a particular project... The visibility is maximum on these sessions, built around counterparties worked and discussed together, tailor-made, to meet the expectations of the advertiser as close as possible. Supply patterns • The open sessions for the advertising label will be known by a list established and communicated on March 30, 2019 integrating the thematic, films/ conferences and associated protagonists. Supply patterns - During the screening or shows • Dissemination of a video spot devoted to the 30-second label advertiser at the beginning of film sessions • Logo of the advertiser integrated in the programming page of the session concerned. • Integrated into the general communication plan of the festival: logo, mentions, ... • Slide fixed screen in cinema condition devoted to the advertiser • Oral mention of the label by the facilitator • Advertising on place of sale at the entrance to the cinema and on stage: kakemonos, room sheet distributed to spectators, flag, ... Delivery of HD video file in . mp4 by you by August 30, 2019 and delivery of the Advertising on place of sale by October 10, 2019. Failing this, it will be installed by you. • Quota of exempt seats offered to the advertiser for the session(s) involved • November 2019 attendance report • Pontential dipstick indexed rate > from 800 to 1500 spectators: 1,500 euros HT or an equivalent amount in kind (example: support of plane tickets, ...) > From 400 to 800 spectators: 1,100 euros excluding VAT or an equivalent amount in kind (example: support of plane tickets, ...) > From 100 to 400 spectators: 600 euros HT or an equivalent amount in kind (example: support of plane tickets, ...)
CONTACTS & BOOKING
M. Jean Sébastien ESNAULT Mme Hélène DUBUISSON DURU
Co-direction Exhibition and Village Co-Direction Marketing
Technical and Production Department Partenariats et Broadcasting
+33 (0)6 03 00 70 80 +33 (0) 61 90 83 04
grandbivouac@grandbivouac.org marketing@grandbivouac.org
Le Grand Bivouac
88Bis Rue de la République 73 200 ALBERTVILLE - France
www.grandbivouac.com - 04 79 32 48 64Vous pouvez aussi lire
