BUSINESS AND MARKETING PROGRAM (BACHELOR 3) ACADEMIC YEAR 2018/2019 - Parcours en français
←
→
Transcription du contenu de la page
Si votre navigateur ne rend pas la page correctement, lisez s'il vous plaît le contenu de la page ci-dessous
BUSINESS AND MARKETING PROGRAM (BACHELOR 3)
Parcours en français
ACADEMIC YEAR 2018/2019
INTERNATIONAL DEPARTMENT
47 rue Sergent Michel Berthet
69009 Lyon
France
Tel: + 33 472 857 272
IDRAC BUSINESS SCHOOL
1 SCHOOL - 9 CAMPUSES
9 OPPORTUNITIES TO STUDY*
IDRAC Business School is a French private Business School with 9 campus sites in France:
Amiens, Bordeaux, Grenoble, Lyon, Montpellier, Nantes, Nice, Paris and Toulouse.
ERASMUS Code for all campuses: F LYON112
Web: www.ecoles-idrac.com
To Apply: Click Here
The Business and Marketing program in French:
Campuses Academic dates
Amiens, Bordeaux, Grenoble, 01/10/2018 to 11/01/2019
Fall
Lyon, Montpellier, Nantes, Nice,
Year 01/10/2018 to 29/03/2019
Paris and Toulouse*
*According to campus opening
(Induction dates may vary depending on campus)
How does the school system works in France?
The French system might be different than the one in your home institution.
We value the time spent with the teacher and the knowledge you can get from him/her and
the amount of time spent in class is larger than the time spent working at home.
Our pedagogical aim is for you to learn as much as you can from your professors. That’s
why the number of hours per course may seem important.
A French student spends approximatively 20h a week at school during 10 to 12 weeks in
order to obtain 30 ECTS credits. The course load at home will not exceed a normal amount
of study time.
About the grading system
Subjects taught at IDRAC Business School are graded on a 0 (lower grade) to 20 (higher
grade) scale.
The passing grade for a subject is 10.
It is usually said that in France “20 is for God, 19 is for the King and 18 is for the President,
so 17 is the maximum grade a student can attain”…
In practice, grades higher than 15 are very seldom awarded and 14 is considered very
good.
IDRAC IDRAC ECTS grade Definition Credits Awarded
mark (/20) interpretation
15 - 20 Outstanding A Excellent Yes
13 - 14,99 Very Good B Very Good Yes
11 - 12,99 Good C Good Yes
10 - 11,99 Satisfactory D Satisfactory Yes
Below 10 Failed F Failed No
French Heath Social Security
For non-European students, registration to the
French student social security in addition to their local
international insurance is compulsory.
The amount of the registration is about 220€
(payment by cash to the international Office during
the induction day).
BUSINESS AND MARKETING PROGRAM—Parcours en Français
ACADEMIC YEAR 2018/2019
Fall Spring
Teaching ECTS ECTS
COURSES Hours Hours
Language Credits Credits
LANGUES
Business English EN 20 2
Autre langue vivante (ES/IT/ALL)* 20 2
News analysis EN 20 2
Business English EN 20 2
News analysis EN 20 2
CULTURE & CIVILISATIONS
Geopolitics of natural resources EN 20 2
COMMERCE VENTE NEGOCIATION
Concours commercialisation DCF** FR 16 4 2
MARKETING
Traitement des données FR 20 2
Pilotage et transition digitale / Digital disrupting
FR 20 2
bootcamp
Marketing sectoriel FR 20 2
Achats et supply chain management FR 20 2
Etudes Marketing appliqué FR 20 2
Etudes Marketing appliqué FR 20 2
MANAGEMENT
Management d'équipe commerciale FR 20 2
Collaborateur du futur FR 20 2
MANAGEMENT DE PROJET
Management de projets événementiels** FR 6 14 2
FINANCE
Analyse financière FR 20 2
Gestion budgétaire FR 20 2
Cas de synthèse finance** FR 6 4
STRATEGIE
Diagnostic stratégique FR 20 2
Business models FR 20 2
DOSSIERS ET TRAVAUX PROFESSIONNELS
Business game EN 14 2
Rapport consultant junior EN 40 4
Intercultural exchange report FR - EN 4
Intercultural exchange report FR - EN 4
APPROFONDISSEMENT MARKETING DIGITAL
Usage et économie numériques FR 20 2
La démarche omnicanal*** FR 20 2
Personal branding et e-reputation FR 20 2
Web marketing et création de valeur FR 20 2
Designing web strategy for international business FR 20 2
Total 30 Total 38
*Les langues disponibles peuvent varier selon les
campus
** Module pouvant être choisi uniquement pour une mobilité à l'année
*** Les cours en italique correspondent à des modules digitalisés
UPDATED APRIL 2018—SUBJECT TO CHANGES
Vous pouvez aussi lire
