RIVIER Associate Professor Elodie JOUNY-Essca

Associate Professor Elodie JOUNY-
                                   RIVIER

Main department: Strategy and markets             Email: elodie.jouny-rivier@essca.fr

Nationality: France

BIOGRAPHY

 Elodie JOUNY-RIVIER is Associate Professor of Marketing at the ESSCA School of
 Management. Holder of a PhD in Management Science (CNU 06 qualifications) in the field
 of co-creation, she worked during her thesis as a Research Fellow within the Nekoé
 cluster, the first innovation cluster by services in France.
 Currently involved in various projects related to co-creation and crowdsourcing with the
 companies Agorize, Braineet, Décathlon, Société Générale etc.., she regularly
 communicates in national conferences (Association Française de Marketing, Marketing
 Trends Conference…) and international conferences (ISPIM, QUIS, Euram…).
 Her works has been published in scientific journals (Marketing Research and Applications,
 Journal of Marketing Services, Managing and Understanding…), professionals journals
 (Survey Magazine, Digital Solutions) as well as her collective works (Customer
 Relationship Management, 5th edition).
 In 2018, she received the Highly Commended Paper Award from the Journal of Services
 Marketing magazine for her article “Determinants of services co-creation with business
 customers“.
 Elodie Jouny-Rivier teaches service marketing, innovation and creativity, strategic or
 fundamental marketing, both in French and English. She’s been heading two Master 2 at
 ESSCA: MSc Commodity Goods Innovation and Marketing and Fashion Product Marketing.
 She also conducts research workshops.

RESEARCH INTERESTS
  - Product co-creation
  - Crowdsourcing
  - Services Marketing

TEACHING DOMAINS
  - Innovation and creativity
  - Services Marketing
  - Marketing Strategy
  - Marketing essentials
  - Market studies

EDUCATION
Highest degree :

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2014         Doctorate/PhD, Management Science, Marketing, Université d’Orléans,
               France

  2010         Master of Product Marketing and Event Management, IAE Orléans, France
  2008         Bachelor Public relations and communication
               DEESCOM Public relations, Tunon International School, France
  2007         French Bachelor, Applied Foreign Languages, Université d'Orléans, France

PROFESSIONAL EXPERIENCE
Academic experience
  Since 2017   Associate Professor, ESSCA School of Management, France
  2016 - 2019 Lecturer, Design and product innovation, ESTACOM, France
  2014 - 2017 Assistant Professor, ESSCA School of Management, France
  2014 - 2016 Lecturer, Marketing fondamental, ISTIA, France
  2012 - 2014 Research and teaching assistant, Université d’Orléans, France

RESEARCH ACTIVITIES
Editorial activities
  Active editorship with academic / professional publication
  Since 2019   Reviewer ad hoc, Décisions Marketing
  Since 2018   Reviewer ad hoc, Revue Internationale PME (RIPME)
  Since 2017   Reviewer ad hoc, Journal of Services Marketing
  Since 2015   Reviewer ad hoc, Gestion 2000
  Since 2014   Reviewer ad hoc, Management Decision
Service to the academic discipline
  Leadership positions in recognized academic associations/societies
  Since 2012   Member, Association Française du Marketing (AFM)
  Since 2012   Member, Adetem
  Participation in the scientific committee of a conference
  Since 2020   Organizing committee: doctoral symposium, Association Française du
               Marketing (AFM), France
  2019 - 2019 Co-organiser, MACIP Workshop, ESSCA School of Management, France
  Since 2018   Reviewer ad hoc, Annual Conference, Academy of Marketing Science
               (AMS)
  Since 2018   Reviewer ad hoc, 18th International Marketing Trends Annual Conference,
               International Marketing Trends Conference (IMTC), France

GRANTS AND HONORS

  2018         2018 Highly Commended Award, Determinants of services co-creation,
               with business customers, delivered by Journal of Services Marketing,
               Emerald Publishing Ltd, United Kingdom

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INTELLECTUAL CONTRIBUTIONS
Peer-reviewed Articles
  JOUNY-RIVIER, E., S. RENAULT, "Contours et Enjeux des Stratégies de Crowdsourcing
  pour Innover : Le Cas des Banques Françaises", Management International, September
  2020, vol. 24, no. 5, pp. 22-36
  JOUNY-RIVIER, E., E.POUTIER, "Les Freins à la Co-innovation : Une Etude de Cas dans
  l'hôtellerie de Luxe", Gestion 2000, February 2020, vol. 37, no. 1, pp. 77-120
  JOUNY-RIVIER, E., J.JOUNY-RIVIER, "Chers collaborateurs, venez partager vos idées !
  Une étude des effets attitudinaux de la co-création sur les clients internes", Revue
  Française de Gestion, August 2020, vol. 2020/2, no. 287, pp. 145-160
  STEVENS, E., E.JOUNY-RIVIER, "Customers’ Learning Process during Product
  Customization: The Case of Online Configuration Tool Kits", Information and
  Management, September 2020, vol. 57, no. 6
  JOUNY-RIVIER, E., E.STEVENS, "Proposition d’un modèle d’apprentissage pour la
  configuration en ligne d’un produit de luxe", Gérer et Comprendre, June 2019, vol. 136,
  pp. 28-36
  JOUNY RIVIER, E., J.REYNOSO, B.EDVARDSSON, "Determinants of services co-creation
  with business customers", Journal of Services Marketing, April 2017, vol. 31, no. 2, pp.
  85-103
  JOUNY RIVIER, E., A.DUCROQUET, "How Customer-to-Customer Co-creation Influences
  Service Experience in Large Public Events", Journal of Marketing Trends, May 2017, vol.
  4, no. 2, pp. 111-123
  JOUNY RIVIER, E., P.NGOBO, "Les facteurs explicatifs de la prédisposition des
  entreprises à co-créer un service B2B", Recherche et Applications en Marketing, July
  2016, vol. 31, no. 3, pp. 67-96
  JOUNY RIVIER, E., "Quels Intérêts pour des Clients B2B à Co-créer un Service ?", Gérer
  et Comprendre, June 2016, vol. 124, no. 2, pp. 62-73
  JOUNY RIVIER, E., J.JOUNY-RIVIER, "Les Bénéfices et Risques de la Co-création de
  Services: Une Etude Appliquée aux Entreprises B-toB", Gestion 2000, January 2015, vol.
  32, no. 1, pp. 17-33

Chapters in book
  JOUNY-RIVIER, E., E.STEVENS, "Le site « CA Store » du Crédit Agricole, un espace pour
  favoriser la relation clients" in Gestion de la relation clients – Expérience client,
  performance relationnelle et hub relationnel., F. Jallat, E. Peelen, E. Stevens, P. Volle
  Eds, Pearson, vol. 1, pp. 427-430, 2018
  JOUNY-RIVIER, E., "La co-création, une solution pour améliorer la relation-client ? Le cas
  Braineet" in Gestion de la relation clients – Expérience client, performance relationnelle
  et hub relationnel., F. Jallat, E. Peelen, E. Stevens, P. Volle Eds, Pearson, vol. 1, pp. 482-
  487, 2018

Published Case Studies
  FILALI-BOISSY , D., E.JOUNY-RIVIER - "Berthe Aux Grands Pieds: When creativity and the
  "made in France" make the difference" - 2020, CCMP, France
  FILALI-BOISSY, D., E.JOUNY-RIVIER - "Berthe Aux Grands Pieds : quand les chaussettes
  se rebellent et clament leur créativité" - 2019, CCMP, France

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Research / consulting reports
  JOUNY-RIVIER, E., "Assistant conversationnel : levier de la transformation des usages et
  de la conception des offres dans le monde des services. Rapport d'étude pour le
  groupe La Poste", 2017

Non-Peer Reviewed Articles
  JOUNY-RIVIER, E., J.JOUNY-RIVIER, "La co-création facilitatrice des relations employé-
  entreprise-client", Survey Magazine, April 2019
  JOUNY RIVIER, E., "Des plateformes de co-creation, des panels 2.0. Entrevue avec
  FANVOICE", Survey Magazine, April 2017
  JOUNY RIVIER, E., "La Co-création, Un Nouvel Outil d’Etudes de Marché?", Survey
  Magazine, April 2016, pp. 43-45
  JOUNY RIVIER, E., "Un Regard sur les Pratiques de Co-création, Solutions-Numériques",
  Internet, July 2016

Presentation at a conference with proceedings
  JOUNY-RIVIER, E., J.JOUNY-RIVIER, "Les impacts organisationnels de la co-création sur
  les clients internes" in 2ème symposium du KCO (Knowledge Communities
  Observatory), 2019, Toulon, France
  VELLERA, C., E.JOUNY-RIVIER, M.BRIFFA, "When crowdsourcing proposition rejection
  reinforces brand relationships", 2019, Vancouver, Canada
  JOUNY-RIVIER, E., J.JOUNY-RIVIER, "Co-créer avec les employés : quelles conséquences
  sur l'attitude des collaborateurs à l'égard de leur entreprise ?" in 35ème congrès de
  l'AFM, 2019, Le Havre, France
  JOUNY-RIVIER, E., C.VELLERA, "Non sélection des contributeurs à un challenge de
  crowdsourcing : Quels effets sur leurs réponses attitudinales et intentions
  comportementales à l’égard de la marque commanditaire ?" in 34ème Congrès
  International de l'AFM, 2018, Strasbourg, France
  JOUNY-RIVIER, E., S.RENAULT, "La banque à l’heure du crowdsourcing d’innovation :
  plateforme de marque ou d’intermédiation" in 34ème Congrès International de l'AFM,
  2018, Strasbourg, France
  STEVENS, E., E.JOUNY RIVIER, "Customer's Learning Processes during Co-Creation
  Experience" in ISPIM, 2017, Vienne, Austria
  JOUNY RIVIER, E., A.DUCROQUET, "Cosplays, Free hugs and Video Games… Influences
  of C2C Co-creation on Service Experience in Thematic Events" in TTRA Europe Chapter
  Conference, 2017, Angers, France
  JOUNY RIVIER, E., E.STEVENS, "A Model of Customer’s Learning Process during the
  Product Co-Creation Experience" in EURAM, 2017, Glasgow, United Kingdom
  JOUNY RIVIER, E., C.VELLERA, "Submission rejected ? Ok, it’s over for me” – Exploring
  emotional feelings and behaviors of loser co-creators to a crowdsourcing contest" in
  24th Innovation and product development management conference, 2017, Reykjavik,
  Iceland

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JOUNY RIVIER, E., C.VELLERA, "“Sorry, your creation is rejected…” How should
  platforms and brands manage loser co-creators to crowdsourcing contests?" in 14th
  International Open and User Innovation Conference, 2016, Boston, United States of
  America
  JOUNY RIVIER, E., A.DUCROQUET, "Customer-to-Customer Co-creation: The Impacts of
  Fans’ experience in the Context of Large Public Events" in International Marketing
  Trends Congress - Arts, Cultural and Creative Industries Symposium, 2016, Turin, Italy
  JOUNY RIVIER, E., J.JOUNY-RIVIER, "When Co-creation becomes the Beating Heart of a
  Store: The case of “Le Petit Bazar”" in ISPIM Innovation Summit, 2016, Kuala Lumpur,
  Malaysia
  JOUNY RIVIER, E., J.JOUNY RIVIER, "Understanding the Determining Factors of Corporate
  Commitment to a Cocreation Approach of B2B Services" in Marketing Trends
  Conference, 2015, Paris, France
  JOUNY RIVIER, E., J.JOUNY-RIVIER, "Effects of Organizational Factors on the Degree of
  Service Co creation with B2B Customers" in QUIS 14 -14th International Research
  Symposium on Service Excellence in Management, 2015, Shanghai, China (PRC)
  JOUNY-RIVIER, E., J.JOUNY-RIVIER, "Understanding the determining factors of corporate
  commitment to a co-creation approach of B-to-B services" in International Marketing
  Trends Congress, 2015, Paris, France
  JOUNY-RIVIER, J., E.JOUNY RIVIER, B.WALLISER, "L’impact du Parrainage Sportif sur le
  Public Interne des PME parrains" in 30e Congrès de l’AFM, 2014, Montpellier, France
  JOUNY RIVIER, E., J.JOUNY-RIVIER, "The Value Co-Creation of Services between
  Businesses and Non-Profit Actors: The Case of the Multi Shared-Service Center of
  Ormes (France)" in QUIS13, 13th International Research Symposium on Service
  Excellence in Management, 2013, Karlstad, Sweden
  JOUNY-RIVIER, J., E.JOUNY RIVIER, "Evolution of Sports Sponsorship in SME’s: Towards
  an Efficient Practice and the Emergence of New Dimensions" in International Sport
  Management Conference , ISC Paris, 2013, Paris, France
  JOUNY RIVIER, E., P.NGOBO, "Une étude des Antécédents à l’Engagement des Acteurs
  Privés et Publics au Projet Centre Multiservices Partagé (CMP)" in 29e Congrès de
  l’AFM, 2013, La Rochelle, France

Presentation at Other Conference
  JOUNY-RIVIER, E., "E. POUTIER (2017) « Peut-on parler de co-création de service de
  luxe? Le Cas Le Molitor », Luxe : Enjeux, défis et perspectives", 2017, Paris, France
  JOUNY-RIVIER, E., "E. STEVENS (2017) « Antécédents et Conséquences du Processus
  d’Apprentissage sur la Configuration en Ligne d’un Produit de Luxe, Luxe : Enjeux, défis
  et perspectives", 2017, Paris, France
  JOUNY RIVIER, E., B.SENNEGON, "Understanding Perceptions of Consumer Buying
  Process and Individual Shopping Experience for a Luxury Perfume" in French-German-
  Autrian (FAG) Worshop, 2012, Innsbruck, Austria
  JOUNY RIVIER, E., "Les Déterminants de l’Engagement des Acteurs Marchands et Non
  Marchands à un Projet de Co-création de Services: le Cas du Centre Multi-services
  Partagé (CMP" in Colloque Vallorem Quand Marchand et Non marchand se rencontrent,
  2012, Orléans, France

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JOUNY RIVIER, E., V.LIGER, "Designing Services with Knowledge-Intensive Users:
  Application in the Luxury Cosmetics Market" in Euroma Service Forum, 2012,
  Cambridge, United Kingdom
  JOUNY RIVIER, E., "Le Processus de Co-création de Valeur dans un Contexte de Services
  : Antécédents, Engagement des Clients B2B et Performance" in Les Deuxièmes
  Journées Doctorales en Marketing, 2012, Hammamet, Tunisia

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