Re:porter MEDIA KIT 2019-2020 - Strategic Content Labs
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re:porter MEDIA KIT 2019-2020
1.
A WARM WELCOME
FROM PORTER
Onboard their Porter Airlines flight, all our
passengers enjoy plush leather seats, extra legroom
and complimentary premium snack and a glass of
beer or wine. And, best of all, passengers get to read
Porter’s in-flight magazine, re:porter. It encourages
passengers to travel to new cities, and to new places
in cities they thought they knew well.
Porter Airlines flies to 23 destinations, out of our
hub at Billy Bishop Toronto City Airport, just three
kilometres from the heart of the city’s downtown
core. By taking advantage of this proximity to Our Toronto base
downtown, passengers avoid traffic congestion
and expensive taxi journeys. So they are relaxed
on board our planes, enjoying their trip.
That’s flying refined.
Michael Macaulay
Director, Brand & Creative
Porter crew in transit
Our mascot, Mr. Porter,
born in 2007
2.
RE:PORTER MAGAZINE
ENGAGES PASSENGERS
Re:porter is the Porter Airlines inflight
magazine. Through it you reach savvy,
intelligent, affluent travellers who
are hungry for insider information,
expertise and experiences. Our
passengers are relaxed by our premium
inflight service, and they love reading
the magazine. Re:porter helps our
passengers stay ahead of key trends and
stories, entertaining and informing at
the same time.
Our magazine has six issues a year
available to you. We now reach more
than 2.8 million passengers every year
across all Porter routes. All of our
content is original, and the magazine
was custom created for us by Tyler
Brûlé, the founder of the magazines
Wallpaper* and Monocle.
Inside and outside a Porter plane
re:porter magazine
3.
The Destination — La destination: Boston The Destination — La destination: Boston
The Question — La question
Escape to the Cape In each issue, we answer
a question you’ve always
Dans chaque numéro,
nous répondons à une question
REMARKABLE,
wondered about qui vous taraude
Text by Heather Greenwood Davis Photography by Elizabeth Cecil
North of Boston, the communities that form Cape Ann,
Mass., pull from a hardscrabble past, creating a place
where artisans thrive and tourists converge WHY IS CANADA SO…SQUARE?
Au nord de Boston, les communautés de Cape Ann,
Mass., survivantes d’un passé difficile, sont devenues
ORIGINAL CONTENT
un haut lieu de création et de tourisme
In 1906, a 27-year-old tool En 1906, un représentant en outils
On the Ground salesman from Milton, Ont., de 27 ans de Milton, Ont., se
Sur le terrain
bungled a screwdriver demo when blessa à la main lorsque la pointe
Robertson screws the flat tip slipped out of the slot in plate de son tournevis dérapa de
account for about
the screw, cutting his hand. While la vis. La réaction classique aurait
5 per cent of Home
Depot’s screw sales in most people would simply curse été de sacrer puis de continuer
the U.S. versus and carry on, Peter Lymburner la démonstration, mais Peter
55 per cent in Canada. Robertson came up with an Lymburner Robertson inventa un
Les vis Robertson innovative design, and three years design novateur. Trois ans plus
représentent environ later he patented the square- tard, il brevetait la vis Robertson
5 % des ventes de vis de
Home Depot aux É.-U. socketed Robertson screw with à tête carrée et le tournevis
contre 55 % au Canada. matching driver. It engaged more éponyme. La vis se centre
securely than slot-style screws automatiquement sur la pointe
and enabled one-handed rotation. du tournevis et ce dernier permet
Sure, similar fasteners had been de visser d’une seule main. Des
patented before, but the design systèmes semblables avaient
didn’t become a commercial déjà été brevetés, mais ce design
success until Robertson’s efficient n’avait pas remporté de succès
{Click Bait}
Appât de choix manufacturing process enabled commercial jusqu’à ce Robertson
MOTIF NO. 1
A red fishing shack
mass production. Among his parvienne à le produire en série. Il
on Bearskin Neck
stands out against
first clients was the Ford Motor compta la Ford Motor Company
The 3 sections of the magazine take different approaches.
Rockport’s scenic
backdrop.
Company. Unfortunately, his au nombre de ses clients.
Une cabane de pêche
rouge de Bearskin Neck
unwillingness to relinquish control, Malheureusement, sa réticence
tranche sur le paysage
de Rockport.
along with World War I, thwarted à céder le brevet d’exploitation
the invention’s global expansion. et la Première Guerre mondiale,
Our up-front news section features snippets of digestible,
32 33
But in Canada, the Robertson mirent un point final à l’expansion
remains the most popular screw mondiale de l’invention. Au
and driver combo. Canada, la Robertson demeure
ahead-of-the-curve intelligence and informs readers The Destination
la combinaison de vis et de
tournevis la plus populaire.
of important events across our destinations. The middle
of the magazine emphasizes Porter’s position as a keen A B.C.-born chef who now calls
Montréal home opens up about his
A Place I Love — Un coin que j’adore: Montréal
Ce chef né en C.B., désormais
installé à Montréal, évoque sa passion
What makes your local restaurant scene
unique versus other Canadian cities’?
A Place I Love — Un coin que j’adore: Montréal
Qu’est-ce qui distingue la
restauration locale par rapport à
cultural observer and knowledgeable insider. Longer- love for local produce pour les produits locaux We have such a brief growing season, and a d’autres villes canadiennes?
small window to work with, so we celebrate La saison étant très brève, nous devons
the seasonal produce of Québec. In the profiter d’une fenêtre très étroite — aussi
fall, the Italians around the market in Little nous célébrons les produits de saison du
Italy do their yearly canning of vegetables. Québec. À l’automne, les Italiens du marché
DEREK DAMMANN
format features then explore and report on trends with
It’s important to have a taste of summer in de la Petite Italie font leurs conserves
February when there’s no end in sight. annuelles de légumes. Il est important
Chef-owner of Maison Publique — Chef et patron de Maison Publique d’avoir des saveurs estivales en février
Is that why Le Vin Papillon strikes you as quand l’hiver n’en finit pas.
a quintessential Montréal restaurant?
Yes, for the attention to detail and the Est-ce la raison pour laquelle
colourful writing and impressive imagery.
way they do vegetables. Everyone is on Le Vin Papillon est un restaurant
The wine bar’s adroitly
their game, and every year they sort of curated offerings très montréalais?
upgrade — although their sister restaurants, include local and Oui, pour son souci du détail et sa façon de
Joe Beef and Liverpool House, are excellent international finds. préparer les légumes. Tout le monde sait ce
in their own right. Parmi les bouteilles bien qu’il fait et chaque année le niveau monte —
choisies du bar, il y a
et ses petites sœurs, Joe Beef et Liverpool
des trouvailles locales et
You opened a pub-style eatery with help internationales. House, sont par ailleurs excellentes.
from Jamie Oliver. How did that happen?
I worked for him for four years in London, Comment avez-vous ouvert un resto
as his head chef at Fifteen, then genre pub avec Jamie Oliver?
we stayed in touch and became J’ai travaillé pour lui pendant
Our writers and photographers create unique pieces
close. One day, we were talking quatre ans à Londres, et j’étais Text by Andie Robbins and illustration by Bratislav Milenkovic
about opening a restaurant, and son chef à Fifteen. Nous avons
he said he’d be willing to help. gardé le contact. Un jour, 15
So that’s what he did, and here nous avons parlé d’ouvrir un
we are five years later. Maison restaurant, et il a dit qu’il voulait
just for us to share with our readers. We have cute
Publique gets pigeonholed as bien me donner un coup de
a British-style pub because main. C’est ce qui est arrivé et
it looks like one, but we’re nous voilà, cinq ans plus tard.
Canadian. We only use Canadian Maison Publique est cataloguée
ingredients, except for a few comme pub britannique à cause
artistic liberties like olive oil de sa déco, mais nous sommes
The Question
illustrations throughout, adding visual levity to the
and citrus, and our wine list is canadiens. Nous n’utilisons que
100 per cent Canadian and has des ingrédients de ce pays, sauf
been since the beginning. licence artistique comme l’huile
d’olive et les agrumes. Mais notre
What inspired you to carte des vins est 100 pour cent
magazine - and a beautiful route map, like no one else’s!
become a chef? Oeuf en gelée, one of Vin Papillon’s canadienne depuis nos débuts.
My mom’s side is all Italian, creative dishes.
and I really like the idea of those Les œufs en gelée sont l’un des plats Pourquoi êtes-vous
inventifs de Vin Papillon.
communal sit-down, talk-about- devenu chef?
your-day dinners. After high Je suis italien par ma mère,
school, I figured I’d either work et j’adore le concept de ces
for the Department of Fisheries or grandes tablées communes où l’on parle à
become a chef. So I flipped a coin. loisir. Après l’école secondaire, je voulais soit
travailler pour le Ministère de la pêche, soit
What do you usually order from devenir chef. J’ai joué ça à pile ou face.
Chef Marc-Olivier Frappier’s menu
at Le Vin Papillon? Que choisissez-vous sur la carte du chef
I don’t [laughs]. I just say, “Send me five Marc-Olivier Frappier à Le Vin Papillon?
things that you think are good right now,” Je ne choisis rien [rire]. Je dis juste :
The Place — Le Vin Papillon which is the best way to go. Sometimes, the « Envoyez-moi cinq choses que vous trouvez
This cozy, eclectic wine bar from the team behind Montréal’s acclaimed Joe Beef specializes last thing I want to do on my day off is spend bonnes en ce moment. » C’est la meilleure
in rustic food and prized bottles. It’s the perfect respite for a chef’s day off. more time in a restaurant, mine or somebody méthode. Souvent, je ne souhaite pas aller
Ce bar à vin intimiste et éclectique ouvert par l’équipe du Joe Beef de Montréal est spécialiste des else’s. But having a few beautiful little plates Dammann says it’s all au restaurant quand je suis de repos, même
plats rustiques et des bonnes bouteilles. Parfait pour le jour de repos d’un chef. with a couple of nice glasses of wine and about attention to detail dans le mien. Mais avec de belles petites
talking to a few friends there — you’re in a — and the vegetables. assiettes et un ou deux verres de bon vin, en
Dammann dit que
very good place. bonne compagnie — il n’y a rien de tel.
tout est dans le détail —
et les légumes.
Interview by Rose Maura Lorre and photography by Bruno Florin
16 17
A Place I Love
The Bigger Picture
4.
A KEY AUDIENCE 59% 76%
FOR YOU of passengers say
it’s because of the
of Porter passengers
are extremely satisfied
airline’s attitude or very satisfied with
the Porter offering
Advertising in re:porter magazine means reaching
an affluent audience that genuinely loves flying. Our
passengers appreciate Porter’s premium service, and
are excited to engage with our in-flight magazine. They
are informed and intelligent, eager to travel and keen to
discover new ideas and experiences.
Porter Airlines first took off in 2006, and our passengers
continue to enjoy our high level of service both on the
ground and in the air — as well as convenient flights to
23 destinations in Canada and the United States.
5% 8% 34%
of passengers say of passengers of passengers say
it’s because of the say it’s down they fly Porter because
Porter service to comfort of its home location at
Toronto City Airport
5. PASSENGER DATA
THE PORTER 300,000
PASSENGER PROFILE
250,000
Number of passengers
200,000
150,000
100,000
50,000
0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
GENDER
70% 30%
Male Female
AGE
7% 25% 31% 37%
18-34 35-44 44-54 55+
Our passengers are
34%
36% 20% 14% 7% 13% savvy and discerning LEISURE
21%
6% 13%
8% 79% flyers, many of
15%
whom are frequent OUR
BOTH
5% 10% 2%
6% EDUCATION OCCUPATION
PERSONAL
INCOME
business travellers. PASSENGERS
19%
12%
20%
16%
42%
41% 10%
20%
24%
76% of Porter
17% 17% 65% passengers are BUSINESS
2%
extremely satisfied
or very satisfied
High school or less CEO / President $100K+
$70K-$100K
with our airline.
University degree Sales / Marketing representative
Post-graduate Consultant / Account executive Less than $70K
Technical/post-secondary Owner/Sole proprietor
Professional
Mid-level management
Senior management
6.
BILLY BISHOP 68%
reside in Toronto,
AUDIENCE 22% reside in the
Greater Toronto
Area (GTA)
76%
of all flights are to
Montreal, Ottawa,
New York, Thunder
Bay, Halifax, Boston
Business Travellers and Chicago
with above average
household income
make up the majority
of passengers.
Average Population Billy Bishop Audience
This is a “Shaken
59% 41% Savings and securities
not Stirred” alcohol
Index 127
> $180,000 crowd. They are
Business Leisure likely to drink
Savings and securities Index 189 different types of
53% 47% alcoholic beverages
including beer,
Monthly spend on cell-
Male Female
phone/smartphones
Index 114 light beer, liquor
and wine. They are
69% 31% Over index on spend on
very sociable, and
Index 113
computers they agree with
Domestic statements such
Own an SUV Index 140 as “I am prepared
61% 39% to pay more for
International good wine.”
Shopping visits
HHI over $100k HHI under $100k
BayBloor/Yorkville Index 145
Sherway
Square One
Index 149
Index 121
Source: ViviData 2017.
7.
EDITORIAL
PLAN
2019
MUST-HAVE Exploring the town-sized city of Co-hosting America’s Deep dish or thin crust? MUST-HAVES TO From dated to dreamy, the new Derek Dammann: The best winter carnival:
TREATS & SNACKS FREDERICTON Test Kitchen CHICAGO vs. TORONTO KEEP COZY YORK UNIVERSITY a chef’s ideal day off OTTAWA or QUÉBEC?
Enjoy the Issue Numéro ’s i
n full swing Issue Numéro
65 63
ry? er JOY!
January / February: Education / Learning
ng D ISSUE N
t
Win
O
FO u
H
E
May/June Jan./Feb.
Mai/Juin Jan./ Fév.
2018 2018
March / April: Design The journal of Porter Airlines Le journal des lignes aériennes Porter The journal of Porter Airlines Le journal des lignes aériennes Porter
May / June: Food
July / August: Summer
September / October: Fashion
November / December: Holiday / Winter
2020
January / February: Education / Learning
What happens when Find out why Washington,
Canadians get the munchies? The Question The Pursuit The Re:port D.C., is the U.S. capital. The Question The Pursuit The Destination
Que se passe-t-il quand les La question L’aventure Le re:portage Découvrez pourquoi La question L’aventure La destination
Canadiens ont un petit creux? Washington, D.C., est la
PASS THE KETCHUP GEMS OF NEW JERSEY GOOD SPIRITS capitale des États-Unis. MOVING HOUSE TONED IN TREMBLANT NOT JUST FOR GOLF
Chipping away A culinary tour of Don’t think parsnip gin How a quiet spot by A new year’s resolution Discover the gems that
at a national junk an emerging hot spot, has a ghost of a chance? the Potomac became achieved in Mother make Myrtle Beach more
food mystery. Essex County. Check out these distillers. America’s political hub. Nature’s wintry gym. than a duffer’s paradise.
Les révélations sur le Visite du comté de Le gin au navet ne sera Comment une bourgade Une bonne résolution Découvrez les trésors qui
mystère d’un en-cas l’Essex, qui attire jamais populaire? À voir, sur la rive du Potomac du nouvel an est atteinte font que Myrtle Beach est
national croustillant. désormais les gourmets. dans ces distilleries. est-elle devenue le centre dans la gym hivernale de bien plus qu’un paradis
– p. 15 – p. 25 – p. 42 politique de l’Amérique? Mère Nature. de retraités.
—p. 15 —p. 24 —p. 34
01_Cover.indd 1 2018-04-13 9:38 AM
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Fly away with us!
Fly to any of our destinations in Canada and the U.S.,
either non-stop or with our easy direct connections.
Or connect to further destinations
across the U.S., Mexico and the Caribbean
via our partnership with JetBlue.
Travelling in a group of 10 or more? Email us at
groups@flyporter.com for discounted fares.
Visitez nos destinations au Canada et aux É.-U.
avec un vol direct ou avec une correspondance facile.
Sinon, rejoignez d’autres destinations aux É.-U., au
Mexique ou aux Antilles via notre partenariat avec JetBlue.
Vous voyagez en groupe de 10 ou plus? Écrivez-nous à
groups@flyporter.com pour des tarifs réduits.
Illustration by Doublenaut
Routes — Itinéraires
Current routes — Itinéraires actuels
Seasonal routes — Itinéraires saisonniers
This map is for inspiration. Our pilots use much more accurate maps.
Cette carte est pour vous inspirer. Nos pilotes ont des cartes bien plus précises.9. Advertorial – Publireportage: Toronto
Partner:re:porter
Advertorial – Publireportage: Toronto
In Focus Partner:re:porter
Advertorial – Publireportage: Chicago
Out and about Sur le terrain
PORTER A Film Buff’s Guide
to this Year’s Festival
Guide de A Film Buff
au festival de cette année
Welcome to
a new town
Bienvenue à
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volessin prat. Tem autet por sunto blanis
autempelis Saturday September 12
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nossequ. Tae. Nemqui dunto to mint est aceaquam rehenimi, ommos sero Demolition press conference
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solutions to develop meaningful their existing marketing
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torerov idicien ducipie ndandis minctatem Red Carpet Moment
fugiatur? Nequat hillesenimus ut erum atis
et maximperum harum. www.reporterpartner.com
relationships with the strategies, advertorials offer a 2 3 6
magazine’s readers. unique opportunity to connect
with the discerning re:porter
Produced in-house at Finally reader. For partnership inquiries,
Content by the re:porter please contact Nicole Mullin.
editorial team, custom content
and integrated design solutions
are co-created with partners to
speak to and engage passengers
in much the same way as
other editorial features in
the magazine.
Contact
Nicole Mullin
Commercial Director
—
T 416.364.3333 x3051
E nicole.mullin@totemcontent.com10.
PUBLISHING
CALENDAR & RATES
2019-20 PUBLISHING CALENDAR
ISSUE NUMBER SPACE RESERVATION MATERIAL ONBOARD
DEADLINE DEADLINE
January / February 2019 69 11/9/2018 11/23/2018 1/1/2019
March / April 2019 70 1/18/2019 2/1/2019 3/1/2019
May / June 2019 71 3/15/2019 3/29/2019 5/1/2019
July / August 2019 72 5/17/2019 5/31/2019 6/28/2019
September / October 2019 73 7/19/2019 8/2/2019 9/1/2019
November / December 2019 74 9/20/2019 10/4/2019 11/1/2019
January / February 2020 75 11/8/2019 11/22/2019 1/1/2020
2018 RATES (PRICING IS IN CANADIAN NET $)
PLACEMENT 1X 2X 4X 6X 8X
Single page $13,571 $13,178 $12,763 $12,390 $12,023
Double page spread $24,386 $23,678 $22,916 $22,260 $21,604
Inside front cover $14,884 $14,443 $13,991 $13,598 $13,178
Inside back cover $14,884 $14,443 $13,991 $13,598 $13,178
Outside back cover $15,566 $15,094 $14,648 $14,201 $13,78111.
LIST OF
ADVERTISERS
ACCOR HOTEL GROUP CUMBERLAND RICHARD IVEY SCHOOL
OF BUSINESS
ABERLOUR THE KEG ROTMAN
ALLIED REIT LINDT SCOTIABANK
BATON ROUGE L’OREAL SUBARU
BEANFIELD LUMINATO SWATCH
METROCONNECT
BLYTH ACADEMY METROPOLITAN HOTELS THE YORK SCHOOL
CARLETON UNIVERSITY QUIP WEATHERTECH12. MORE WITH PORTER VIPorter Insider eZine program Boarding Passes Onboard Sampling and Ambient opportunities Porter and Totem can create bespoke programs that incorporate multiple touch points to have your brand engage with this hard to reach audience.
13.
SPECS AND
TECHNICAL REQUIREMENTS
Advertising dimensions: — Resolution must be 300 ppi for four-colour or Required material for uploading
greyscale images
Single page — The ad MUST be uploaded as a press-ready PDF/
— Resolution must be 1200 ppi or higher for
Single-page trim size: 6.75” x 10” (w x h); X-1A file. Information on creating a proper PDF
bitmap images
plus bleed: 0.125” on all sides; live area 0.375”in file is available on the Magazines Canada website
— Files containing black type must be set
from trim. (www.magazinescanada.ca)
100% black
— Ad Portal CANNOT accept TIFFITS or CT LW files,
— 0.125” Bleed is provided on non floating ads
Double-page spread or native files such as Microsoft Word,
— Crop/Reg marks are offset minimum of 9pts or
Double-page trim size: 13.5” x 10” (w x h); QuarkXPress, or Adobe InDesign, Photoshop
0.125” inch
plus bleed: 0.125” on all sides; live area 0.375”in or Illustrator.
from trim.
Images
Final creative must be approved by Porter
Please make sure to include a bleed of 0.125” — 300 dpi @ 100% Airlines. If any changes need to be made after
with crop marks showing. Double-page spread — CMYK or greyscale sending Porter-approved files, please notify
ads to be supplied as singe-page PDF files. — Do not save with LZW compression your account coordinator to approve any changes
— Channels: no additional channels and supply a new file.
File naming — Layers: merge and flatten all layers
All files should be named using the
Using the AdDirect™ Ad Portal Production & Ad Portal Tech Support
following format: CompanyAd_
AgencyNameMMDDYY(dateuploaded).pdf All ads must be delivered via Magazines Canada’s
AdDirect™ ad portal: Maria Mendes, Director, Production
File formats 1. Log in to Magazines Canada’s AdDirect™ ad maria.mendes@stjoseph.com
portal: https://addirect.sendmyad.com/ T 416.364.3333 x4529
— Please submit press-ready PDF/X-1A files only
Note: A user account will have to be set up upon
— All fonts must be embedded Linh Vu, Media Sales Coordinator
the first visit
— All images and colours CMYK or greyscale linh.vu@totemcontent.com
2. Select the publisher/magazine you are advertising
— RGB and spot colours must be converted to CMYK T 416.364.3333 x3045
with. Complete the relevant ad info, then click
— All transparencies must be flattened
Upload
— Maximum Total Ink Density 280%
3. Follow the on-screen preflight process
4. Approve your ad14. TOTEM ADVERTISING SALES Contact our team: Nicole Mullin Commercial Director — T 416.364.3333 x3051 E nicole.mullin@totemcontent.com Amy Knowles Senior National Account Executive — T 416.364.3333 x4053 E amy.knowles@totemcontent.com Alan Milroy Senior National Account Executive — T 416.364.3333 x3017 E alan.milroy@totemcontent.com Linh Vu Media Sales Coordinator — T 416.364.3333 x3045 E linh.vu@totemcontent.com Rebecca Masters Account Coordinator — T 416.847.8541 E rebecca.masters@totemcontent.com
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