EMBRACING - PROGRAM BOOK 2019 - CREA Conference
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2019 TABLE OF CONTENTS - TABLE DES MATIÈRES • CREA STAFF 3 • PAST VISITORS 4 • THANKS TO... - MERCI A... 5 • CREA MAPS & ROOMS 6 • WELCOME - BIENVENUE 8 • CREA PROGRAM - PROGRAMME 8 • SCHEDULE - CALENDRIER 9 • EVERYDAY ACTIVITIES - ACTIVITES DU JOUR 10 • CREA MEET UP 10 • CREA LABYRINTH - LABYRINTHE 11 • CPS PROGRAMS ENGLISH 12 • PROGRAMMES CPS FRANÇAIS 14 • IMMERSION PROGRAMS ENGLISH 16 • PROGRAMMES IMMERSION FRANÇAIS 18 • EXPO WORKSHOPS ENGLISH & FRANÇAIS 20 • EVENTS & NIGHT SHIFTS 28 • FACILITATORS AND PRESENTERS 34 CREA TWITTER #creaconference19 @creaconference Share your experience of CREA! Partagez votre expérience de CREA Conference ! 2
CREA CONFERENCE 2019 STAFF CREA Conference is organized by Eventi Creativi for CREA Italia, a non-profit association based in Milan, in collaboration with Crea France. CREA is brought to you by - L’èquipe chargée de l’organisation de la Conference est la suivante: Laura Barbero Switalski Conference Coordinator & CPS Program Coordinator Matteo Catullo Sharing Circles Coordinator Marketing & Communication - Finance Paolo Sbuttoni Expo Workshop & Night Shifts Coordinator Marketing & Communication Sophie Gobet Conference Administrator Customer Care Tim Switalski Immersion Programs & Events Coordinator Sylvain Matte Head of Logistic Team Edouard Le Marechal Immersion Programs, Events & Night Shifts Coordinator - Marketing & Communication Yvane Piolet, Anthony Deydier & Mark Harling Expo Workshops Equipe française pour CREA Conference 2019 Catherine Tanitte CPS Programs “The Reds” Co-Heads of Logistic Team Alessia Berti, Yana Dinova, Corinna Grandi Irene Romagnoli Elodie Lefebvre Marina Randich Chiara Micalizzi Marie Bagi Philomène Le Maréchal Luca Borghero Gui Sarkis Michele Pierangeli Alessandro Grassini Stefano Bricola 3
CREA Past Visitors Ils sont venus à CREA Accenture DHL NSE Consulting Actions Management Dodeca OMD Added Value DVLA Orange AIESEC EDF Peugeot Citroen Alcatel-Lucent ENEL Philips Alcemis ENGIE CRIGEN Play Bac Ales Research Europe Assistance Politecnico di Milano AstraZeneca Fontys University Procter & Gamble Axa Winterthur France Télécom Rabobank Bayer GE Medical System Région Bretagne BBC Georgian Court University Renault BBDO Great Place To Work Royal Mail Beaute Prestige Givaudan Seissmo Markt und Forschung BNP Paribas GlaxoSmithKline Solvay Bouygues Télécom Gombe University Stormz Bongrain Grenoble Université Tarkett Britvic UK Heineken The Camp BVA Helvetia Thinkx Intellectual Capital Buffalo State College IFAD (UNITED NATIONS) Ubisoft Cardif Assurances IFF Unesco CEA Commisariat à l’Energie Ingenico Unicredit Atomique Istituto Piepoli Università di Ancona Chanel Parfum Beauté Kalaapa Università di Bologna Christian Dior Parfums Kimberly Clark Università di Milano IULM CNRS - Centre National de la Koning Willem I College Università degli Studi di Urbino Recherche Scientifique Lactalis University of California Conseil de l’Europe La Banque Postale Irwine University of Coca Cola La Française des Jeux Cambridge COCD La Poste University of East Anglia Conseil Général de l’Isère LG Electronics University of Essex Coty/Lancaster Lexis University of Georgetown Cronopios LVMH Virbac Dassault Systemes Merck WM-data Danone Nestlé 4
THANKS TO… - MERCI À… Association CREA France www.crea-france.fr CEF – Creative Education Foundation USA www.creativeeducationfoundation.org From CREA Conference A TRIBUTE TO ALEX OSBORN and SID PARNES Sid Parnes at CREA Alex Osborn CREA Quebéc www.crea-quebec.com MINDCAMP CANADA - CHILE - SOUTHWEST www.mindcamp.org The International Center for Studies in Creativity http://creativity.buffalostate.edu/ The ICSC is a unique academic unit within Buffalo State, State University of New York. Since 1967, we have trained students, groups, teams and organizations to become more effective creative thinkers and problem solvers and to instill these skills in others. The Academy for Creative Leadership https://masterchangeskills.eu/academy-creative-leadership/ The Academy for Creative Leadership is a partnership between the International Center for Studies in Creativity (ICSC, Buffalo State, State University of New York) and the Centrum voor de Ontwikkeling van het Creatief Denken (COCD vzw, Antwerp, Belgium). Foursight www.foursightonline.com Blair Miller & Associates for ‘The Foursight Style Assessment Test’ which will be used in all Cps programs @ CREA. “FourSight: The Breakthrough Thinking Profile” is a leading assessment tool, designed to boost creative problem solving skills in individuals and groups. iaf - Crea-Facilita (Milan - Italy) The World Creativity and Innovation Week April 15 - 21 http://wciw.org/ The purpose for World Creativity and Innovation Week is to build capacity for people to be open to new ideas and to make new decisions that make the world a better place and make their place in the world better too, without causing harm. WCIW began in Toronto, Canada in 2001 and is now celebrated in more than 40 countries.It’s totally volunteer, bootstrap and non-profit. COCD - Training en advies in creatief denken en creativiteit www.cocd.org 5
CREA MAPS & ROOMS CREA CONFERENCE 2019 MAPS Grand Hotel Villa Balbi Viale Rimembranza, 1 Hotel Due Mari - Vico del Coro, 18 Grande Albergo - Via Vittorio Veneto, 2 Hotel Vis-à-Vis - Via della Chiusa, 28 Palazzo del Comune - Piazza Matteotti, 3 Palazzo Fascie - Corso Colombo, 50 Grande Albergo Convento dell’Annunziata Via Portobello, 30 Palazzo Fascie Grand Hotel Labyrinth Villa Balbi Palazzo Hotel del Comune Vis-à-vis Hotel Due Mari Convento dell’Annunziata 6
CREA MAPS & ROOMS GRAND HOTEL VILLA BALBI Guest Rooms PROGRAM ROOMS: CONFERENCE SITES: Salone delle Feste + Atrio Registration - Hub Restaurant (Lunches & Dinners for All Participants) GRANDE ALBERGO Guest Rooms PROGRAM ROOMS Piazza HOTEL DUE MARI Guest Rooms PROGRAM ROOMS: Colombo Veranda 1 Veranda 2 HOTEL VIS-À-VIS Guest Rooms CONVENTO DELL’ANNUNZIATA (FONDAZIONE MEDIATERRANEO) EVENT SITES: PROGRAMS ROOMS: “The Church - Agave” Ginestra - Oleandro (Opening - Closing - Pub & Dance) Ginepro Café - Bar - Lounge PALAZZO DEL COMUNE PROGRAMS ROOMS: Sala Riccio PALAZZO FASCIE PROGRAMS ROOMS: Sala Bo Sala Espositiva 7
WELCOME BIENVENUE WELCOME TO THE ANNUAL CREA CONFERENCE: EMBRACING COMPLEXITY ! THE CREATIVITY EVENT IN EUROPE: Crea Conference is the most important annual date in Europe devoted to creativity and innovation, focusing on the learning and application of methods, tools and techniques for the development of creative thinking. A GLOBAL GATHERING OF CREATIVITY PROFESSIONALS: Each edition, more than 200 participants from over 30 countries contribute to make Crea Conference a great international and multicultural event. AN OPPORTUNITY FOR CREATIVITY TO SHINE: Professional facilitators in the field share their knowledge and experience in creativity, offering an exciting exchange of the newest and best practices, within a conference formula that is always renewed and on the cutting edge. AN EXPERIENCE OF PROFESSIONAL AND PERSONAL DEVELOPMENT: The learning and direct experimentation of creative processes, methods and techniques inspire and stimulate participants to improve their professional and personal life. Crea Conference 2019: “Embracing Complexity!”. BIENVENUE À CREA CONFERENCE : EMBRACING COMPLEXITY ! LE GRAND ÉVÈNEMENT DE LA CRÉATIVITÉ EN EUROPE: Créa Conférence est l’évènement annuel le plus important d’Europe, consacré à la créativité et à l’innovation, à la diffusion des méthodes de pensée créative et à la formation aux principaux outils et techniques. UN RENDEZ-VOUS MONDIAL DES PROFESSIONNELS DE LA CRÉATIVITÉ: A chaque édition, près de 200 participants, venant de plus de 30 pays contribuent à rendre cette rencontre toujours plus internationale. UNE RENCONTRE POUR LE DÉVELOPPEMENT DE LA CRÉATIVITÉ: Des animateurs et facilitateurs, tous professionnels dans le secteur, tendent à diffuser et faire rayonner la créativité, grâce au renouvellement constant de la formule et à un échange sur les nouvelles expérimentations dans le domaine. UNE EXPÉRIENCE DE PROGRESSION PROFESSIONNELLE ET PERSONNELLE: Un apprentissage pratique et une expérimentation directe de la démarche et des techniques créatives renouvellent, ressourcent et stimulent chaque participant, tant sur le plan professionnel que personnel. Créa Conference 2019 : “Embracing Complexity !”. CREA PROGRAM 2019 PROGRAMME CREA 2019 CREA Conference offers a variety of programs in CREA Conférence offre aux participants une variété de programmes English and French. Participants learn the latest models, que leur feront découvrir les méthodes et les techniques les theories, tools and techniques in Creativity and Creative plus avancées en créativité et Creative Problem Solving, et plus Problem Solving, with a strong focus on applying them particulièrement sur comment les appliquer dans le cadre de leur to daily life and work. profession et de leur vie personnelle. PROGRAMMES DE BASE CPS PROGRAMS Les programmes de base offrent aux participants une expérience CPS programs offer participants a rich experience, riche en apprentissage quant à comment penser et agir de façon plus targeted at skill development and designed around the créative. Ces programmes ciblent le développement de compétences main stages of the Creative Problem Solving Thinking et sont conçus en fonction des phases du modèle CPS Thinking Skills, Skills Model with a new emphasis on learning methods qui est déjà au centre des programmes de CREA depuis plusieurs and techniques from a variety of diverse creativity années) mais avec plus d’emphase sur l’apprentissage des méthodes models and frameworks. et techniques provenant d’une variété de modèles et cadres de référence. IMMERSION PROGRAMS: 1 FOR THURSDAY, 1 FOR PROGRAMMES IMMERSION : 1 LE JEUDI ET 1 LE VENDREDI FRIDAY These immersive, one-day workshops will Ces sessions intensives d’un jour exploreront toutes une facette ou each explore an area of creativity and innovation that une dimension de la créativité et de l’innovation qui est d’actualité is current and relevant to today’s world. They will et pertinente dans notre société d’aujourd’hui. Elles offriront aux offer participants a chance to take an in-depth look participants la chance de jeter un regard en profondeur sur une at a particular facet of creativity that can be related perspective spécifique de la créativité qui est reliée aux affaires, au to business, personal development, creativity models, développement personnel, aux méthodes, modèles et techniques de methods and techniques. la créativité. Les Programmes Immersion offriront un juste équilibre entre de nouvelles connaissances, basées sur la recherche et la EXPO WORKSHOPS ARE A GREAT TASTE FROM THE pratique, et des opportunités pour les participants de mettre en WORLD In addition to Cps Programs and Immersion pratique et développer les compétences qui pourront être mise en Programs, CREA Conference offers a variety of pratique dans leur propre contexte. interactive workshops that will expose participants to EXPO WORKSHOPS : LES SAVEURS PROVENANT DU MONDE the many diverse perspectives of research and practice ENTIER En plus des Programmes de base et Programmes Immersion, in the field of creativity. CREA offre une variété d’ateliers interactifs qui exposent les participants à plusieurs perspectives variées de la recherche et de la pratique dans le domaine de la créativité. Ceci leur permet de personnaliser leur expérience d’apprentissage en choisissant parmi des ateliers interactifs offerts pendant la conférence. 8
CREA DAY BY DAY CREA 2019 Schedule Wednesday Thursday Friday Saturday Sunday April 10 April 11 April 12 April 13 April 14 7.15 Morning Activities Morning Activities Morning Activities Morning Activities 8.15 8.15 Breakfast Breakfast Breakfast 9.00 Breakfast 9.00 9.30 10.30 Expo Coffee Break Workshops 11.00 11.00 ARRIVEDERCI 12.30 12.30 Lunch Lunch Lunch Lunch 14.00 14.00 Expo Workshops 15.30 Coffee Break 16.00 Expo Workshops 17.30 17.30 Personal Time & Personal Time Personal Time Connections & & 18.45 Connections Connections Crea Meet Up 19.00 19.15 Labyrinth Crea Meet Up Crea Meet Up Welcome Opening 20.00 20.00 Circles at Dinner Dinner Dinner Dinner 21.30 21.30 CONFERENCE Night Shifts Night Shifts SATURDAY OPENING NIGHT EVENT 9
EVERYDAY ACTIVITIES - ACTIVITES DU JOUR TURN ON AND TUNE UP MIND AND BODY EVERYDAY AT 7:15 AM -CHAQUE JOUR A 7:15 Facilitator: Allie Middleton Engage with us at the beginning and end of each day to deepen your learning, bringing mind and body together! Meet each morning at 7:15 for guided meditation, followed by gentle yoga- based movements designed to stretch and open body and mind. Language: In English, with support in French. (Participants of all languages are welcome) Langue : Instructions en anglais avec support en Français (tous les participants sont les bienvenus) CREA MEET UP CREA conference offers many diverse ways to learn about creative thinking and its’ many possible applica- tions. While doing that, you will get new insights, questions, project ideas that you might wish to explore in conversations with others outside of your workshop programs. CREA MEET UP offers a welcoming setting to connect with others you may not have met before, a time and a place to share your ideas, projects, initiatives; a chance to learn from others and to explore your creative passions together. Come join with us, perhaps have a drink and take part in a unique opportunity as part of your CREA adventure. CREA MEET UP CREA conférence propose de nombreuses manières d’en apprendre davantage sur la pensée créative et ses nombreuses applications possibles. Ce faisant, vous obtiendrez de nouvelles idées, questions, idées de projets que vous voudrez peut-être explorer lors de conversations avec d’autres personnes en dehors de vos programmes d’ateliers. CREA MEET UP offre un cadre accueillant pour nouer des liens avec d’autres que vous n’ayez peut-être jamais rencontrés, un lieu et un lieu pour partager vos idées, projets et initiatives; une chance d’apprendre des autres et d’explorer vos passions créatives ensemble. Venez vous joindre à nous, prenez peut- être un verre et participez à une occasion unique dans le cadre de votre aventure CREA. 10
THE LABYRINTH - LE LABYRINTHE Location: in the beach OPENING: Thursday Night 7:15 pm - Jeudi 19:15 Facilitator: Marina Randich Labyrinths have been known to the human race for over 4000 years. The archetypal design is universal with one, well defined path that leads us to the centre and back out again. The labyrinth holds the answers and we, as pilgrims or travelers, need only follow the path to reach the center, perhaps the center of the self. It is a journey into the direction of ourselves. It is encountering one's self and emerging alive and creative. The labyrinth (a metaphor, a symbol to explore) The labyrinth has one path that leads to the center and back to the exit. This path takes all the space, so there are no other paths or tracks to discover. Only one path to the center, one to the exit, no crossroads or alternatives, or magic games. The Catholic metaphor teaches you that if you see God at the center of the labyrinth, he would seem close to you however reaching him is a long and torturous journey. Indeed, as we learn from experience, when we have a project, an objective, we need times and patience to reach it. Have a good journey. The labyrinth: how to use it ? 1) Stop at the entrance, in the little circle before you. 2) Take one step back and imagine yourself placing your body beside the little circle. Ask it to wait for you patiently. 3) Step back into the little circle and take three deep breaths. At the end of the third breath, catch a question that is going through your mind at the moment. A new question, one you have never asked yourself before even if it isn’t original, something like “What will I have for dinner tonight ?”, etc. 4) Enter the labyrinth and walk to the center, listen to the suggestions the labyrinth is giving you. 5) Once you get to the center, take your time, check if the question is still the same, it may have changed, maybe even just by a detail (subject, verb, adjectives ... ) 6) With this question, visit the center, asking yourself: Who? What? Why? Where? How? When? 7) Come back by the same path and listen carefully to the answers given by the labyrinth. 8) At the exit, stop in the little circle, invite the body you left waiting to join you. 9) Thank the labyrinth and write down what seemed important to remember. Les labyrinthes existent depuis plus de 4000 ans. Le chemin d’entrée et de sortie qui mène au centre du labyrinthe ne doit rien au hasard dans cet archétype universel. Pas de fausses pistes ni d’impasses. Le labyrinthe possède la clé et nous, pèlerins ou voyageurs, n’avons qu’à suivre le chemin jusqu’au centre, peut-être aussi pour nous recentrer. Cette rencontre avec notre moi intérieur permet de se régénérer et de faire émerger la créativité. Le labyrinthe (une métaphore, un symbole à parcourir) Le labyrinthe a un seul chemin qui va au centre, et qui est le même pour sortir. Ce chemin occupe tout l’espace, il n’y a donc pas d’autres voies ou parcours a découvrir. Une seule voie vers le centre, une seule voie pour sortir, sans bifurcations ou alternatives, ou jeux de prestidigitation. La métaphore catholique apprend que si tu vois Dieu au centre du labyrinthe, il te semble proche mais l’atteindre est un parcours long et tortueux. Ainsi, comme l’expérience nous l’apprend, quand nous avons un projet, un objectif, il faut du temps et de la patience pour l’atteindre. Bonne route. Le labyrinthe : comment le pratiquer ? 1) Arrête-toi à l’entrée, dans le petit cercle devant toi. 2) Fais un pas en arrière et imagine-toi en train de déplacer ton corps à côté du petit cercle. Demande-lui de t’attendre tranquillement et patiemment. 3) Revients dans le petit cercle et respire profondément trois fois. A la fin de la troisième fois attrape une question qui te traverse l’esprit en ce moment. Une nouvelle question, que tu ne t’es jamais posée auparavant, même si elle est banale 4) Rentre dans le labyrinthe et marche jusqu’au centre et écoute les suggestions que te fait le labyrinthe. 5) Arrivé au centre, prends ton temps, vérifie si la question est toujours la même, elle pourrait avoir changé même si ce n’est qu’un détail (sujet, verbe, complément objet, adjectifs). 6) Visite le centre avec la nouvelle question, en te demandant : qui ? quoi ? pourquoi ? où ? comment ? quand ? 7) Reviens en arrière par le même chemin et écoute avec attention les réponses que te suggère le labyrinthe. 8) A la sortie, arrête-toi dans le petit cercle, invite le corps que tu as laissé t’attendre à te rejoindre 9) Remercie le labyrinthe et isole-toi pour noter ce qui te semble important à retenir. 11
ENGLISH CPS PROGRAMS CREATIVITY FOUNDATIONS Facilitators: Anna Packham, Erik op ten Berg, Ingrid de Clercq, Luciano Boccucci This program is recommended for those who are unfamiliar with Creative Problem Solving (CPS) or with the deliberate practice of creativity. The CPS process has undergone continuous development and research since it was first developed in the 1950s. This program is based on the most recent developments in the evolution of the CPS model. It will introduce participants to the CPS Thinking Skills Model and to the dynamic balance of divergent and convergent thinking that supports it. Participants will have an opportunity to explore and enhance their own creativity. They will gain a deeper awareness of their own preferred style of expressing creativity using the FourSight self-assessment and learn how to leverage this knowledge to work more effectively with others. There will be an opportunity for participants to learn and practice fundamental tools and techniques that can be applied to develop creative solutions to real challenges. Participants will be able to: • Assess their individual thinking style preferences for working within the creative process. • Understand the Creative Problem Solving: Thinking Skills model and how it can be used to overcome creative challenges;- • Experience the dynamic balance of divergent and convergent thinking and how to use it to produce creative results;- Identify personal characteristics, behaviors and attitudes that can promote and inhibit creativity. FOURSIGHT® CERTIFICATION Facilitators: Sarah Thurber and Blair Miller Knowledge of Creative Problem Solving is required to participate in this program. The FourSight Thinking Profile is an assessment that serves as a launch pad for innovation in teams and organizations. It is a valuable addition to your creative problem solving toolkit, helping you identify individual preferences when it comes to clarifying, ideating, developing and implementing. During FourSight Certification, you will learn the research behind the assessment and discover best-practices for debriefing FourSight with individuals, groups and teams. The co-founders will coach you on how to maximize your impact and navigate the roadblocks to innovation. This certification will improve your skills as a productive leader and facilitator of innovation. Taking FourSight® Certification is the best way to maximize the impact of using FourSight in an organizational setting. You will learn the science behind the assessment and have an opportunity to practice new innovation tools that can be used in the Creative Problem Solving process, which is based on 60 years of creativity research and practice. Participation in this workshop is the first of three conditions that must be met to be fully certified as an Advanced FourSight User. The other two elements are: successful completion of a certification exam; and, the completion of practice sessions after the CREA FourSight workshop (all participants are provided with a number of free online assessment to use for the purposes of practice. Participants will be able to: • Learn to leverage people’s preferences to enhance creative collaboration; • Evaluate how a team’s profile impacts their approach to challenges; • Increase their ability to communicate and problem solve effectively with people who have other preferences; • • Enhance their effectiveness in building high performance teams THE ART OF FACILITATION Facilitators: Ismet Mamnoon and Branko Broekman Knowledge of Creative Problem Solving is required to participate in this program. Skillful facilitation is now being recognized as a core competency for creating dynamic group settings where people are able to collaborate and make high-quality decisions. By definition, a facilitator is one who contributes structure and process to interactions so that groups are able to function effectively, explore important issues. and achieve their collective goals. This generally leads to higher levels of buy-in, active participation and empowerment to take responsibility for action. This program will focus on understanding and developing best practices for effective facilitation of the creative process, from appraising client’s objectives, to managing the physical and psychological environment, handling difficult situations and 12
ENGLISH CPS PROGRAMS promoting functional behaviors for the accomplishment of the groups’ goals. Participants will have an opportunity to practice and receive feedback through a variety of simulations and exercise, using the Creative Problem Solving process and applying a variety of techniques that will bring their facilitation experience from good to great. Participants will be able to: • Assess their strengths and weaknesses related to group facilitation with a specific focus on group management, process management and communication skills; • Demonstrate, through the use of a variety of simulations and exercises, the ability to effectively navigate the CPS process in a group facilitation; • Identify and experience best practices that foster individual’s abilities to facilitate a group, boosting collaboration and handling curves; • Pinpoint specific facilitation skills that are in need of improvement and create a personal plan for the development of these identified skill areas. CPS ON DEMAND: APPLYING CREATIVE THINKING TOOLS IN A COMPLEX WORLD Facilitators: Matteo Catullo and Tim Switalski Knowledge of Creative Problem Solving is required to participate in this program. CPS has been around for over 70 years. It’s one of the world’s most successful process models with plenty of research and practice to demonstrate its effectiveness when facing new and complex challenges. One thing that skilled practitioners know about CPS is that you don’t need to apply the entire process for it to be effective. More often than not, there are moments during a meeting or in a conversation where a divergent and convergent thinking tool can save the day. This program will use the CPS Thinking Skills model as a framework for applying creative thinking (in either planned or spontaneous ways) to everyday situations, both professional and personal. We will explore how to assess complex situations and identify the kind of thinking that is needed to develop a solution to challenging problem. Using a variety of interactive exercises, we will examine how to facilitate each of the main phases of CPS in ways that respond to particular needs in a variety of contexts to bring about novel and valuable outcomes. Participants will be able to: • Explore the use of diagnostic thinking to identify opportunities for applying CPS in a wide variety of situations; • Learn specific tools and techniques from the CPS Thinking Skills framework that can be applied in strategic ways to clarify complex challenges, generate ideas or implement solutions; and • Develop the capacity to facilitate solutions to professional and personal challenges in situations that can be anticipated or arise unexpectedly. POLARITY THINKING: THE POWER OF PARADOX IN CREATIVITY AND COMPLEXITY Facilitators: Clare Dus and Liz Monroe-Cook Knowledge of Creative Problem Solving is required to participate in this program. Complex situations often contain issues that are inherently “unsolvable” and remain unsolvable regardless of our best and most creative attempts to resolve them. The practice of polarity thinking combined with Creative Problem Solving provides exciting opportunities for sustainable innovation and being more effective in complex situations. Whether called polarity, paradox or dilemma, these tensions are universal phenomena in human experience. In this session you’ll learn to distinguish between either-or problem solving and both-and thinking. You’ll explore how to leverage dynamic tensions such as head and heart, planning and action, team and individual and – of course –the diverge and converge polarity of CPS. Through discussion, activities and Polarity Mapping, you’ll identify interdependent factors that are constants and indestructible, and learn a deliberate process to manage them. You’ll find that polarity thinking in partnership with CPS has a wide range of applications, e.g., organizational planning, coaching, customer insights, conflict management, team performance and individual development. You’ll be able to apply your insights to both personal and professional situations as you choose. Participants will be able to: • Expand your thinking through awareness of the phenomenon of interdependent pairs – polarities. • Learn a powerful approach and tool for analysis and action when facing dilemmas. • Gain insights about how to recognize and use paradox to manage complexity. • Learn about the rich partnership of Polarity Thinking and CPS. 13
PROGRAMMES CPS FRANÇAIS FONDEMENTS DE LA CRÉATIVITÉ Animateurs : Isabelle Gilbert et Patrice Henry Ce programme est recommandé pour ceux qui ne connaissent pas le Creative Problem Solving (CPS) ou ne pratiquent pas la créativité de façon structurée. Le processus CPS a été l’objet de recherches et de constante évolution depuis sa création dans les années 1950. Ce programme est basé sur les développements les plus récents de l’évolution du modèle CPS. Il fera découvrir aux participants le modèle des habilités de pensées du CPS et l’équilibre dynamique entre la pensée divergente et convergente qui le soutient. Les participants auront l’occasion de découvrir et d’enrichir leur propre créativité. Ils prendront davantage conscience de leur style préféré quant à l’expression de leur créativité grâce à l’outil d’auto-évaluation FourSight et apprendront à tirer parti de cette information pour travailler plus efficacement avec les autres. Les participants auront l’opportunité d’apprendre et aussi de pratiquer des techniques et outils fondamentaux qui peuvent être appliqués pour développer des solutions créatives à des problèmes réels. Les participants seront en mesure : • D’évaluer leurs propres préférences en termes d’habiletés de pensée lorsqu’ils travaillent avec le processus créatif; • De comprendre le modèle des Habiletés de pensée du processus CPS et comment il peut être utilisé pour relever les défis créatifs; • D’expérimenter l’équilibre dynamique entre la pensée divergente et la pensée convergente et comprendre comment l’utiliser pour produire des résultats créatifs; • D’identifier les caractéristiques, attitudes et comportements personnels qui peuvent favoriser ou inhiber la créativité. 14
PROGRAMMES CPS FRANÇAIS L’ART DE LA FACILITATION Animateurs : Guillemette Goglio et Yves Chambert-Loir La connaissance du processus Creative Problem Solving (CPS) est nécessaire pour participer à ce programme. Le talent de la facilitation est maintenant reconnu comme une compétence essentielle pour générer des dynamiques de groupe qui rendent efficaces la collaboration et la prise de décision collective. Par définition, un Facilitateur est celui qui définit les structures et le processus d’interactions nécessaires à rendre le groupe fonctionnel, capable d’explorer des solutions pertinentes et d’atteindre des objectifs définis collectivement. Cela implique le plus souvent un haut niveau d’adhésion, de participation et d’engagement à agir de la part des membres du groupe. Ce programme sera centré sur la compréhension et le développement des meilleures pratiques pour faciliter efficacement le processus créatif, depuis l’évaluation des objectifs du client jusqu’à la gestion de l’environnement physique et psychologique, la prise en main des situations difficiles et la mise en œuvre de comportements qui garantissent l’atteinte des objectifs. Les participants pourront pratiquer l’animation et de recevoir des feedbacks à travers différents exercices et simulations. Ils le feront en utilisant Creative Problem Solving et en appliquant diverses techniques qui leur permettront de faire un bond et de passer du stade de « bon animateur » à « excellent » ! Les participants seront en mesure : • D’évaluer leurs forces et leurs faiblesses relatives à la facilitation de groupe en particulier sur la gestion du groupe, la gestion des processus et des compétences de communication; • De démontrer, grâce à l’utilisation d’une variété de simulations et d’exercices, de leur la capacité utiliser efficacement le processus de CPS dans une facilitation de groupe; • D’identifier et expérimenter les meilleures pratiques qui favorisent les aptitudes d’un individu à faciliter un groupe, à stimuler la collaboration et à gérer les passages délicats; • D’identifier les aptitudes et compétences en facilitation qui ont besoin d’être améliorées et formuler un plan d’action personnel. 15
ENGLISH IMMERSION PROGRAMS THURSDAY April 11 THE EMOTIONAL COMPLEXITY OF SOLVING PROBLEMS* JOURNEY 1: TOUCHING THE WISH, CLARIFICATION AND IDEATION Facilitators: Ana Matic and Sylvain Rouillard This workshop will explore the various emotions triggered by the creative problem-solving process. In addition to the stages of the process one goes through an emotional journey. Think about it, before you start to be creative the first part is accepting there is a problem to be solved, or wish that is arising. Then one must choose the right way to frame and to tackle this challenge. These are all emotional stages. Acceptance, making choices (which also means eliminating something), taking risks, uncertainty, etc. Being aware of these emotive responses, and understanding the complexity of the process makes you a more efficient problem solver. In Journey 1, through art techniques, you will venture into the emotional side of assessing the situation, clarification and ideation. Learning Objectives: • Discover the various emotions that could be triggered by assessing the situation, the clarification and ideation phases of the creative problem-solving process; • Pinpoint emotions that could enhance the flow of theses specific phases; and • Discover and create tools in order for individuals or groups to open up to specific and fruitful emotional states. *Two distinct and complementary immersion programs. You can take them both or choose only one WHAT HAPPENS IN THE CHRYSALIS OF THE BUTTERFLY? SKETCHING RADICAL CHANGE IN A COMPLEX ENVIRONMENT Facilitators: Edouard Le Maréchal and Newell Eaton Disruption raises a mix of enthusiasm and fear. As innovators and entrepreneurs, our first reflex to lower our discomfort is to stick to a rigorous process which will help us fight doubt in the first place. Every stage is to be properly achieved one after another. Perfection becomes evidence that we are on the right track. Slowly, our courage to change the game is stifled by our step by step progression. And then we fail. This immersion is about sketching the big picture of our innovation with no prior model, and thus make it unexpected, consistent, relevant and valuable at the same time. To do so, you will learn how to imagine the ramp-up of an innovation project you have not defined yet, how to build your communication without even knowing what it is about, or even imagine a business model with no figures. The Butterfly Process is based on strategic foresight, systems thinking and chaos theory. It addresses those who struggle in their business or private life to accomplish a major change they think necessary, not to improve an existing situation, but to define a radically new one. Learning Objectives: • Be able to sketch radical innovation or change through a set of tools; • Embed complexity as a way of thinking about innovation; and • Understand how differentiating goals from purposes makes it easier to succeed. THE GAME Facilitators: Dorte Nielsen and Rémi Sabouraud Welcome to our Radical Next Step Thinking game. Imagine you are on the board of a company. You are in charge of the vision and the strategy. You are going to play the game of “Radical Next Step Thinking”. A game designed to help you imagine a vision for the future. The game is set in a time of change. You will meet the unforeseen, the unexpected, crazy challenges, pressure from the market, obstacles, new shapes of A.I, disruption, natural catastrophes and climate change. We will explore various tools, techniques and radical interference to enhance visionary, strategic and ideational thinking. It’s a pallet of brain starters, which will help you think ahead in a complex world. Step by step, we want you to practice thinking on your feet. We will challenge you to be flexible and radical in your thinking as you face the challenges of tomorrow. At the end of the workshop we will step out of the game to look at how this method can be applied to every company or major brand as a tool for future innovation. Learning Objectives: • Play the game of “Radical Next Step Thinking”; • Challenge thinking habits and status quo; and • Gain tools for future innovation to bring back to your own company. 16
ENGLISH IMMERSION PROGRAMS FRIDAY April 12 THE EMOTIONAL COMPLEXITY OF SOLVING PROBLEMS* JOURNEY 2: TRANSFORMATION OF IDEAS INTO SOLUTIONS AND THE JUICY FRUITS FOR IMPLEMENTATION Facilitators: Clara Kluk and Yoel Kluk Creative problem solving is a complex process. In addition to the stages of the process one goes through an emotional journey. In Journey 2 we start from ideation. Think about it, when ideating you must be divergent and convergent, it is a huge leap for your emotions. Generate a ton of ideas and don’t judge them, and then put all of yourself into selecting, evaluating and judging. The emotional spectrum to go from one idea to many to developing a solution for others requires you to be able to let go of your judgment and your safe territory. You must feel you have chosen the most compelling and adequate solution even before it is actually implemented. In Journey 2, through art techniques, you will venture into the emotional side of ideating, developing solutions and making an action plan. Learning Objectives: • Discover various emotions that could be triggered by the last phases of the creative problem-solving process; • Pinpoint emotional states that could enhance the flow of theses specific phases; and • Enrich your toolbox: Discover and create tools in order for individuals or groups to open up to specific and fruitful emotional states when engaging in these specific phases. CELEBRATING COMPLEXITY Facilitators: Dan Bigonesse and Katie Tagye One of the big affective skills underlying the creative process is “tolerance for complexity”. What does that mean? Why is it important in creative problem solving? And how might holding multiple ideas at once open you up to more creative thinking? In this session, we’ll investigate complexity and why it’s an essential consideration when working on big, audacious, “wicked” challenges. We’ll discuss the nuances between complex and complicated issues. And we’ll investigate how to become better at having, leveraging and embracing cognitive complexity. Join us as we investigate some tools, approaches, and techniques that will help you manage complexity to your advantage. Learning Objectives: • Examine how complexity connects with creative problem solving; • Discuss the nature of wicked problems and how adopting a complexity mindset can help you work on them more effectively; and • Experience fun exercises and explore approaches that challenge your current thinking and enhance your creative brilliance. 17
PROGRAMMES IMMERSION FRANÇAIS JEUDI 11 Avril C2E4 : LE GUIDE DU VOYAGEUR EN COMPLEXITÉ Animateurs : Solveig Courvoisier et Aymeric Raoult Nous vous invitons à prendre part à un voyage spatio-temporel : à travers l’espace de la complexité et les interactions entre ses composantes, à travers le temps et ses facteurs de changement. La complexité, terra incognita où les boussoles et les cartes en 2D n’ont plus de sens. Apprendre à envisager une situation complexe, y construire une vision, déterminer les objectifs vers lesquels tendre, garder le cap de la vision pendant le processus de recherche de solutions et de passage à l’action, voilà notre ambition. Nous utiliserons un cas pratique à explorer ensemble, et nous concentrerons sur la phase de clarification d’un problème complexe. Nous utiliserons notamment des techniques de détour créatif pour stimuler notre intuition, en gardant en tête la nécessité d’outils pratiques et réutilisables. Nous laisserons la part belle au fait d’éprouver la complexité, et aux techniques d’éloignement (métaphore et rêve), pour laisser découvrir ce que l’intuition peut apporter à la réflexion. Parole, dessin et écrit en seront les supports. Objectifs d’apprentissage : • Comprendre la différence entre complexe et compliqué, et les limites de la pensée binaire • Utiliser des outils de créativité pour modéliser un système complexe • Activer l’intelligence collective pour coconstruire un projet à partir de points de vue multiples • Établir des indicateurs pour maintenir le cap et faciliter le passage à l’action “L’ÉQUIPE APPRENANTE”, À LA CONQUÊTE DES MONDES COMPLEXES Animateurs : Laure Rogez et Pascal Bastien Proposé en Français avec soutien (et supports) en Anglais Le monde vous paraît hostile ou incertain, les contraintes s’accumulent, les délais se raccourcissent… Et si vous aviez le pouvoir de changer les données du problème ? Et si ce pouvoir se trouvait dans les têtes (et les cœurs) de votre équipe ? L’équipe apprenante : une approche innovante et expérimentale pour aborder la complexité, des formules venues des universités finlandaises pour transformer notre monde chaotique en terrain de créativité et de progrès permanents, une démarche qui inclut la dynamique d’équipe, le leadership, la clarification des enjeux. Une journée pour vivre, prendre du recul et capitaliser sur les outils de l’apprentissage par l’action et en équipe afin d’appréhender la complexité de manière concrète, humaine, à votre échelle. Une journée étonnante, pour vous laisser surprendre par vos talents… Objectifs d’apprentissage : • Apprendre à utiliser les outils de l’apprentissage par l’action (Learning Contract individuel et collectif, Premotorola et Motorola, cercle de dialogue) • Appréhender les phénomènes de complexité à travers les représentations et croyances individuelles, et les interactions collaboratives • Prendre du recul en équipe dans les situations de complexité afin de préciser les objectifs, la finalité, le cadre relationnel, les modes de régulation et de clarifier les niveaux de leadership. 18
PROGRAMMES IMMERSION FRANÇAIS VENDREDI 12 Avril COMPLEXE CITÉ, APPROCHE SYSTÉMIQUE À TRAVERS LA VILLE CRÉATIVE DU FUTUR Animateurs : Mathilde Sarré Charrier et Jean-Marc Dupont Venez explorer la pensée systémique de façon créative ! Faites-en l’expérience en entrant dans la ville du futur ! La cité, un enjeu fondamental et d’une complexité avérée, est à la croisée de tous les défis : dans 10 ans, 70% de l’humanité sera urbaine. Un thème d’autant plus pertinent ici que le développement urbain et la créativité sont reconnus comme étroitement liés, y compris sur le plan économique. L’exploration de la cité créative du futur sera riche et variée, enrichie par des détours autour du biomimétisme et de l’art. Quoi de plus pertinent que le détour artistique pour croiser le regard sur le visible et l’invisible ? Quoi de plus inspirant que le détour par l’étude du vivant pour nous distancier quelques instants de la technologie ? Au cours de cette découverte, nous vous inviterons à réfléchir à l’apport de cette immersion pour enrichir vos pratiques et pour imaginer des pistes et outils adaptés à vos propres défis. Objectifs d’apprentissage : • Comprendre l’approche systémique en incarnant la pensée système à travers des attitudes et des concepts/li> • Identifier les liens entre approche systémique et créativité • Utiliser l’approche systémique associée à la créativité pour aborder toutes sortes de problèmes complexes – posture de vie CHORÉGRAPHIES CRÉATIVES COMPLEXES …OU L’ART DE LA FACILITATION EN SITUATIONS COMPLEXES Animateurs : Sylvie Courcelle et Patrick Duhoux La facilitation en créativité est par nature une pratique complexe. Créativité et complexité parlent d’interactions : entre les idées, entre les parties, entre les croyances, au sein du processus (le CPS combine ainsi 7 étapes et 7 postures). Au-delà, le facilitateur est amené à croiser des cas difficiles de facilitation : multiplicité entrelacée des besoins du client, agenda caché, périmètre vague, pléthore d’informations techniques, personnalités difficiles, la liste est longue ! D’où la difficulté à concevoir un processus répondant à une situation singulière, à anticiper les effets de bord d’un outil de divergence ou de convergence, à piloter sa propre posture d’animateur… Comment gérer les cas complexes de facilitation ? L’objectif de cette immersion est de fournir modestement quelques clés pour apprendre à repérer et naviguer avec intelligence dans les cas de facilitation complexe, avec pragmatisme (kit de survie) et bienveillance vis-à-vis de soi-même. Objectifs d’apprentissage : • Repérer, dès la phase de brief, les marqueurs d’un cas complexe de facilitation créative • Identifier les paramètres de la facilitation pour ce cas complexe : management de soi et des acteurs, dynamique du groupe, gestion du processus et cohérence de la chorégraphie créative • Élaborer des stratégies adaptées et concevoir son « kit de survie » (d’attitudes, de comportements et d’outils) face à la complexité 19
EXPO WORKSHOPS @ CREA YOU DO NOT NEED TO CHOOSE OR SUBSCRIBE FOR EXPO WORKSHOPS. EXPO WORKSHOP ARE “OPEN” TO ALL THE PARTICIPANTS AT CREA 2019.· LES EXPOS/WORKSHOP NE NECESSITENT PAS D’INSCRIPTIONS PREALABLES, ILS SONT ACCESSIBLES A TOUS LES PARTICIPANTS DE CREA 2019. Please note that “Support in English” means that at least one presenter can communicate with participants in English, on an ad-hoc basis, to offer assistance, answer questions or help clarify key elements of a program; it does not imply that any part of this program will be delivered in English, nor that participants can expect continuous translation of the content or exchanges. Basic understanding and speaking fluency of French is required to attend this program. Veuillez noter que “Support en Français” signifie qu’au moins un présentateur peut parler aux participants en français, de façon ponctuelle, pour du soutien, des réponses à des questions ou clarifications. Cela n’implique pas que des parties de ce programme seront en français, ni qu’il y aura une traduction en continu du contenu ou des échanges. Une compréhension suffisante et la capacité d’échanger en anglais sont requises pour participer à ce programme. 20
DOUBLE EXPO WORKSHOPS The final schedule with time and rooms will be available at the Conference Le calendrier complet avec la date, l’heure et le lieu sera disponible sur place (duration/durée: 180 minutes) Saturday Morning - Samedi Matin (9:00) AGILITY, CREATIVITY AND COMPLEXITY : AGILE MINDSET AND SCRUM FRAMEWORK IN A CREATIVE SAUCE (Language: English) Facilitators: Vesna Vukovic-Dzodan & Paolo Sbuttoni Complex products and projects can be effectively managed... Let’s start by sharing a story of agile manifesto and the influence it had on the way the software teams work. How did this word find its way to CREA, and what does it mean? Is it a framework, a process, methodology, philosophy, state, how do you know you have it? How much would you pay for it ? How long do you think it takes to become agile? Then let’s get practical. Scrum can be explained and grasped: it is a very well-defined framework for delivering complex products. Scrum is: Lightweight, simple to understand, difficult to master. Experiencing Scrum will provide more insights about the Agile mindset. We will run exercises introducing the concepts and rules from Scrum Guide and Time Boxing. In Scrum or any other framework that help evolve agility, creativity and CPS can be the beating heart. Learning Objectives: • Help understand what agile means; • Experience scrum framework in action and discover the Scrum Ceremonies, the Sprint Planning or Stand Up Meeting; • Make the liaison between scrum framework and creativity COGNITIVE BIAS IN CREATIVE THINKING : HOW THESE MENTAL TRAPS MAKE CREATIVITY EVEN MORE COMPLEX? (Language: English) Facilitator: Susan Robertson Cognitive biases are a set of mental shortcuts that all humans share. Most of us probably wouldn’t like to admit we have these limiting mental biases, but a wealth of research in neuroscience shows that we all do. Many cognitive biases have been identified, and a few of them are particularly problematic in creative thinking.Because these biases operate subconsciously, we’re not aware how, and how severely, they’re limiting our thinking. This further complicates the challenge of thinking creatively day in and day out, because our brains are hardwired to use these mental shortcuts whenever we can. So we all regularly fall into these traps without realizing it. (Yes, that means you. If you’re human, you fall into these traps.) In this hands- on, interactive workshop, we’ll examine a few of the most critical cognitive biases that get in the way of creative thinking. We’ll experience these biases in action through experiential activities, and we’ll have group discussion about the implications and potential solutions. Learning Objectives: • Understand what cognitive biases are and how they operate; • Identify where in the CPS process each of them poses the biggest problem; • Discuss tools and techniques for combating them. UBUNTU, THE AFRICAN ART OF WELCOMING OTHERS, CREATIVE HUMANITY IN A COMPLEX WORLD (Language: English) Facilitator: Jeannette Medema Why is being a good host in life of importance in relation to our complex world? Being aware of hostmanship on a deeper level gives us a strong foundation to connect on human being level. Our environments are asking for real attention, deeper compassion towards each other and ourselves. Ubuntu is the Art of making people feel welcome. To help others in need is a human instinct, but how can we support the world in more complex situations? The instinct is getting into action when we really have to survive, but most of us have food, a shelter and other basic needs. In which way can we trigger ourselves to go beyond our spontaneous instincts and build a continuous level of support? Becoming an inviting host in humanity in less easy situations can bring remarkable changes. We will experience the complexity of embedding this in ourselves. Our creativity is the vehicle to get there! Learning Objectives: • Gaining insights in the deeper meaning of a host (compassion); • Learning about the South African Philosophy • Learn tools and techniques to implement hospitality into daily life. 21
DOUBLE EXPO WORKSHOPS (duration/durée: 180 minutes) Saturday Morning - Samedi Matin (9:00) SIX THINKING HATS : TOOL TO SIMPLIFY THINKS FOR BETTER DECISION MAKING (Language: English) Facilitators: Harry Van des Schans & Sabine Schouten According to Edward de Bono complexity is always failed simplicity. Imagine what might happen if you, your team, department, or entire organization learned specific thinking tools that would help you to simplify things and open the door to thorough decisions, better communication, and easier problem resolution. With the Six Thinking Hats you learn to experience parallel thinking as an alternative to argument. Parallel thinking guides thought processes in one direction at a time so we can effectively analyze issues, generate new ideas, and make decisions. It is an effective method that helps you to put your opinions aside so that you can focus on a way forward, without argument. You will learn how to separate feelings from facts, the positive from the negative and control thinking from creative thinking. In this fast-paced, practical, and interactive program you learn to suspend your judgment and to embrace complexity by exploring different perspectives towards a complex situation or challenge. The Six Hats’ approach simplifies thinking by creating focus, and enhancing collaboration and teamwork. Learning Objectives: • Assist teams and individuals to escape conflict thinking; • Embrace complexity with the six distinctive thinking modes; • Generate parallel, focused ideas and approaches to a challenge. DESSINEZ VOTRE FUTUR PROFESSIONNEL (Langue: Français support in English) Facilitateur : Philippe Brasseur Envisager son devenir professionnel, voilà bien une tâche complexe. Chacun s’y intéresse de manière régulière, mais le danger est de se noyer dans la somme touffue de réflexions que cela engendre. Cet atelier vous propose une démarche originale et fluide pour donner corps à cette réflexion : la création d’un récit illustré. Vous utiliserez d’une part la force symbolique du récit (héros, situation initiale, quête, obstacles, adjuvants…) et d’autre part la puissance des outils de visualisation (images, objets, dessin, visualisation guidée…)… pour écrire et illustrer votre propre livre, éclairé par votre intuition. Vous repartirez de ce riche atelier avec plusieurs outils visuels transférables à d’autres situations complexes, et une grande envie de favoriser lenteur, intimité et non verbal dans la réflexion créative. Objectifs d’apprentissage : • Explorer son devenir professionnel sous une forme narrative et visuelle ; • Découvrir la puissance des outils de la pensée visuelle et narrative pour traiter des sujets subtils et complexes ; • Faciliter la créativité de manière “lente” et “individuelle” (vs une facilitation dynamique et collective) DE L’ÉPI DE BLÉ À LA MICHE DE PAIN (Langue: Français support in English) Facilitateurs : Isabelle Jacob & René Bernèche La complexité s’inscrit dans un processus créatif en tant qu’enrichissement progressif par addition de couches successives d’associations.Les analogies, les métaphores, la contribution des cinq sens permettent la multiplication des sources d’inspiration et invitent à la maturation des solutions dans le respect du temps qui passe. Invitation à franchir ces ouvertures! Et si on déconstruisait le système de la culture intensive vers une permaculture créative? Ou si à l’inverse, on s’adonnait à une méthodologie “boulangère” de la créativité? D’un point de départ tout simple vers l’enrichissement graduel des hypothèses et des solutions, explorons ce qu’est la complexité ! 22
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